Dublin, May 25th 2014: beActive
launches its multi-platform beActive TV app, a 3-device player (Connected TV,
Tablet and Smartphone) that allows free access to hundreds of episodes of
beActive’s TV and Web series. The app allows the user to access - on demand –
the audio-visual content produced by beActive in recent years. The App is
powered by the network of channels that beActive released in the spring of 2012
of the same name, with over 6 million global views and counting!
beActive’s TV network on Youtube has received a great response from users in the UK, the US, Russia, Eastern Europe and Brazil and over 30% of these viewers consume beActive’s content on mobile devices. The launch of the beActive TV app is expected to have an impact on the growth of that community. Given the paradigm shift in the way viewers consume TV, moving from a linear experience to an on-demand experience, the app is beActive’s response to new entertainment consuming habits: content that’s available anywhere, everywhere on any device.
The app allows consumers to view content, subscribe to series (and get a notification when new episodes are available), share favourite episodes with family and friends through social networks and have access to additional content that complement the series, such as eBooks, Comics and Games or movies. The Connected TV version of the APP allows the company to distribute their content directly to the viewers’ living room.
The list of available content in the app includes the latest successful beActive projects such as: Collider, Beat Girl, Final Punishment (series nominated for a Digital Emmy), Kids TV Series Aisling's Diary (Kidscreen award winning series) Girl Heart Boy (co-produced with Penguin Books) and documentaries Road to Revolution, 350 South, The Club and Yes I Can, as well business content produced in association with Ernst & Young.
Samsung App Store:
beActive is an award winning and EMMY-nominated TV, Film and Digital studio with a decade of experience in Film and TV production, international co-production, licensing and distribution of entertainment content across a multitude of platforms. beActive’s Digital credits include several mobile apps and games, transmedia documentary “Road to Revolution”, “Final Punishment” ARG (alternate reality game) and multiplatform interactive experience “Collider World”, the latter two having been nominated for an International Digital EMMY.
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