Mira Träskelin is Avaus’ new Head of Content & Creative

Mira Träskelin has been hired by Avaus Marketing Innovations to lead its Creative team. 
Träskelin comes to Avaus from Miltton Creative, where she was Chief Operating Officer.

“Avaus is a unique company, both nationally and internationally,” Träskelin says. According to Träskelin, the successful combination of creative content and marketing technology on the scale practiced by Avaus is unprecedented in Finland.

Träskelin says that real-time marketing, digital timeliness and influential content are much talked about, but few people have the deep expertise and technological tools needed to implement them.

Tuomo Räsänen, Chief Operating Officer of Avaus, says that the company is currently investing in creative competence. “We can only kick start the customer experience by offering the best content,” Räsänen says, pointing out that Avaus is increasingly seen on the short lists of different industry competitions.

“The marketing revolution is going full speed ahead, and Avaus has what’s needed to thrive in it,” says Träskelin. She believes that the company’s strong track record in Sweden means it has good prospects in the rest of Europe.

“What drew me above all else to Avaus is that the company is at the forefront internationally. “It’s wonderful to get involved at this particular time in the company’s development, when Avaus is taking a giant leap into the wider world,” says Träskelin.

More details:

Mira Träskelin
Head of Content & Creative
+358 50 407 9490
mira.traskelin@avaus.fi

Tuomo Räsänen
COO
+358 40 718 2840
tuomo.rasanen@avaus.fi