Family Games, Collectible Favourites & Movie Blockbusters Make up This Year's DreamToys List

Panel of Leading Retailers Pick the Hottest Toys This Christmas

LONDON 8^th November 2017: My First Drone, Fidget Cubes, JoJo Siwa Singing JoJo doll and a Chocolate Egg Surprise Maker are just some of the toys that make up this year’s DreamToys list. Decided by a panel of leading toy retailers, The Toy Retailers Association’s DreamToys list is the UK’s most accurate and authoritative predictive list available, and provides consumers with expert insight into what will be the most popular toys this Christmas.

“From licensing heroes such as Star Wars and Paw Patrol to collectible favourites like Shopkins and L.O.L., this year’s DreamToys list represents a real sense of fun, excitement and imagination,” commented Gary Grant, chair of the DreamToys selection committee.

“The list is a diverse mix of quality toys which embody the wonder and surprise of Christmas time, with a present to suit every budget.”

For consumers, the full DreamToys list can be viewed on the DreamToys Facebook page www.facebook.com/DreamToysUK

Frederique Tutt, global industry analyst for The NPD Group’s toy division added, “The £3.5 billion-strong British toy market is holding on to its position as the largest market in Europe and the fourth biggest worldwide. This year, British kids aged up to 11 years will receive on average 11 toys for Christmas, worth collectively £121. All year, affordable collectibles have topped the best-seller lists, with seven out of the top 10 best-selling toys since the beginning of 2017 retailing for under £10. As we approach Christmas, we’re seeing bigger toys continuing to promote traditional play patterns, often with a twist, with some ranges adopting an ‘unboxing’ element inspired by social media such as L.O.L. or Hatchimals; or some level of interactivity, such as in Fingerlings or FurReal’s Roarin’ Tyler.”

The list has been broken down into eight categories and from these the 12 Top Toys are selected.

*Indicates one of the 12 Top Toys (all prices quoted as RRPs, final price may vary from retailer to retailer)

The eight categories are:

BUILD IT, MAKE IT, DO IT
Creative and imaginative play that will keep little ones occupied this Christmas

GAMES GALORE
Guaranteed to cause laughter and banter up and down the country this Christmas

LICENSED TO THRILL
These toys will be ‘shaking’ things up and will certainly cause a ‘stir’

LIGHTS, CAMERA, ACTION!

The toys that will get children taking centre stage

DreamToys takes place at St Mary’s Church, York Street, Marylebone, W1H 1PQ from 7am-2pm.

Spokespeople from the Toy Retailers Association are available throughout the day, along with photography and video assets. Full details of the list and images of each toy can be found at: www.toyretailersassociation.co.uk/dreamtoys-2017