Star Wars Smart Watch from VTech & Flair’s Glimmies make up the top three winners of the annual award from London’s Olympia
25 January 2017: Playmobil’s Ghostbuster Playset has been voted Toy of the Show by media visiting Toy Fair taking place at London’s Olympia this week.
More than 300 members of the press including broadcast, national, consumer and trade journalists have reported from Toy Fair since it opened on Tuesday 24 January and out of the thousands of fantastic new toys launched, they chose the licensed product as their favourite.
The Ghostbusters range features much-loved characters, locations and sets from the iconic film out to “save the world in miniature!” Playmobil will launch versions of the famous Firehous and Ecto-1 vehicle, plus a Stay Puft Marshmallow Man to give the heros a run for their money.
The Gohostbuster Playset is the fourth product to win the annual award with last year’s prize given to Lego Nexo Knights, 2015’s award was won by Lego Minecraft and the inaugural award in 2014 was won by the Sorgenfresser Worry Eaters from Schmit, distributed by Coiledspring Games in the UK.
The top three voted for by the media is as follows:
Ghostbuster Playset, Playmobil, TBA
Star Wars Stormtrooper Camera Watch, VTech Electronics, £59.99
Glimmies Glimtern, Flair, £14.99
“We are honoured to be awarded this accolade,” commented Jamie Dickinson, marketing manager at Playmobil. “A lot of work goes into the development of these products and it is lovely to hear journalists love them as much as we do, especially in what is the first year of this entertainment licensed product for us.”
Majen Immink, Toy Fair Head of Operations and Sales added, “Firstly, I’d like to thank all the attending journalists for taking the time to vote in our Editor’s Choice award. There are some fantastic toy launches on display this year, so the exhibitors whose toys feature in the top three can be really proud of the achievement.”
Toy Fair is the UK’s only trade exhibition dedicated to the toy, game and hobby market. The event opened at Olympia in London on 24 January and remains open until Thursday 26.