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Visitor registration opens for Toy Fair 2020

Press release   •   Sep 18, 2019 06:00 BST

BTHA announces brand-new Influencer Day on Wednesday 22nd January, with Press Day to be held on Tuesday 21st January

(London, UK) 18th September, 2019 – The British Toy & Hobby Association announced today that registration has opened for media and visitors to attend Toy Fair 2020. The 67th Toy Fair will be held at Olympia London from Tuesday 21st – Thursday 23rd January. Press Day is scheduled for Tuesday 21st, with the new Influencer Day on Wednesday 22nd. Attendees can now register to attend for free through the official Toy Fair website:

Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK. Covering a total of 22,000m² floor space, the show hosts more than 260 exhibiting companies that are set to launch thousands of new toy lines. Visitors will be amongst the first to get to grips with new products and have the opportunity to network with industry professionals, from world-renowned brands and retailers to licensors and ambitious start-ups.

For the first time ever, Toy Fair 2020 will also be holding an Influencer Day to support the growing number of video teams, YouTubers and bloggers attending the show. The Influencer Day will include new scheduled content for attendees, including exhibitor tours run by the BTHA. Influencers will also be issued with a separate badge, to make it easier for exhibitors to identify and assist them.

“Toy Fair is the perfect place to see the hottest new products and hidden gems for the coming year all under one roof,” said Rebecca Deeming, Interim Head of Toy Fair. “With more media than ever attending Toy Fair, we’re delighted to launch our brand-new Influencer Day to better support content creators and our exhibitors.”

Confirmed exhibitors for Toy Fair 2020 include LEGO, Bandai UK, Hasbro, Big Potato Games, Brainstorm Ltd, Funko, Keel Toys and many, many more.

The new influencer day will add even more buzz to the usual activity at the show including;

Toy Fair TV live filming in the halls and via live web streaming throughout the three show days;

The Pokémon Company International sponsoring the show’s entrance foyer for a fourth consecutive year

The launch of Toy Fair’s Hero Toys 2020

Register for free at from 18th September. To make reapplying easy, attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile, so need only check, update and submit their details to receive their 2020 show ticket. Visitors who choose not to pre-register or confirm their Smart Link will be required to prove they are a genuine trade visitor and pay a £15 entry fee on the door.

The press office and demo zone have moved from Upper Level stand 158 to Upper West, stand 320 and 312 to create a media hub area. This new location will be among major companies and allows Toy Fair to accommodate even more exhibitors on the Upper Level. Additionally, the Toy Fair child policy has been updated for 2020. Visitors are encouraged to read the updated policy on the Toy Fair website here.

Follow the latest Toy Fair news on Twitter at @toyfairuk. For operations and sponsorship enquiries, please contact Rebecca Deeming:

Notes to editors:

For more information please contact:

Jordan Tunnicliff or Emma Withington

Bastion, Unit 4.07, The Tea Building, 56 Shoreditch High Street, E1 6JJ

T: +44 (0)20 3841 7660


About Toy Fair
Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from start-ups to some of the biggest toy companies, launching thousands of new toy lines.

Toy Fair 2020 takes place from Tuesday 21st – Thursday 23rd January. Press day is 21st January, Influencer day is 22nd January. To register for a press pass, visit

Please note the opening times are 09:00-18:00 Tuesday 21st and Wednesday 22nd, and 09:00-17:30 Thursday 23rd January.

About the BTHA 
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 150 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK’s legal branded toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes assurances covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign and the design of fun toys. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.