Danish window manufacturer VITRAL® achieves ROI within 14 days

”If you digitize products or processes in a smart way there is a chance you will be able to change even such an ineffective industry as the building industry. Exchanges of information are still happening slowly at this stage but we should all be aware of the number of ongoing projects. There are approximately 800 projects a year in Denmark - all the way from single window projects to multi-million projects”, says Christian Skovlund Bech, Managing Director of VITRAL
A/S.

VITRAL contacted BIMobject® during a seminar in Copenhagen, Denmark. At the seminar Ben O’Donnell, Chief Technology Officer, at BIMobject AB and Johnny Blædel, Sales Manager, at BIMobject Denmark, gave a general presentation on the BIMobject® Portal and how it could inform building- and interior-product manufacturers about local projects. VITRAL is one of the most proactive companies in the Danish market and had tried, a few years previously, to develop their own BIM objects but the timeframe and costs simply got out of hand and the project was cancelled, unfinished.

VITRAL decided to publish on the BIMobject® Portal its most popular window - VITRAL A74, which represents 65% of overall sales, and this proved to be a huge success. From this source VITRAL identified and managed to win four new projects in just 14 days! The projects are mainly high-end living spaces in Denmark and were completely unknown to the sales staff before the BIM objects were published. VITRAL was alerted to these projects from the information provided by the BIMobject® pre-sales tool - BIManalytics™.

Project management of the development and implementation of the BIM objects, and use of BIManalytics™, was provided by Patrik Peterson, Digital Content Manager at BIMobject®. Using web meetings and demonstrations Patrik worked closely with the staff at VITRAL to guide them through the entire project. The close relationship which developed has been greatly appreciated by VITRAL and they have used this initial success of effective process and return on investment as the springboard for further investment in BIM. The next batch of BIM objects is already in development.

”We will use BIManalytics™ as an internal sales tool. The time and man hours we will save are highly valuable to us. Availability to the market will no longer be an issue since our products are visible and available for download at all times, and at whatever time suits the architect”, concludes Christian Skovlund Bech.

About Vitral:

VITRAL is a leading manufacturer of modern roof glazing solutions - established in 1956 and with offices in Denmark, England and Lithuania (where also production is located).

VITRAL roof glazing company has one of the most energy-saving glass roof systems on the market today, creating a good indoor climate and framework for children and adults to flourish. The bespoke and prefabricated skylights have the lowest possible and unrivalled u-values. Using efficient products to reduce energy consumption is how buildings become cheaper to run, and environmentally friendly.
http://www.vitral.co.uk/en

About BIMobject®:

BIMobject® is a game changer for the construction industry worldwide with its cloud based Portal offering development, maintenance and syndication of digital replicas – BIM objects – of manufactured building and interior products.

The marketing and pre-sales services associated with the Portal are channelled and integrated, through specialised software, into CAD/BIM applications to create a business-to-business communication across the globe.

Manufacturers use BIMobject® to promote and deliver their products directly into BIM processes enabling their products to be selected and generate a real improvement in sales. http://bimobject.com/

BIMobject® - Winner for the Red Herring Europe Top 100 Award 2013, Winner for the 2013 Red Herring 100 Global Award and Winner of the IAIR EUROPEAN AWARDS 2013!