MarketStorm Global responds to Miami based firm trialing AI

MarketStorm Global, Miami’s premier sales and marketing firm are innovators in the industry, often the first to trial new techniques and discuss technology advancement in the sector. The company has released a statement on a local business trialing artificial intelligence and what this means for creativity in local businesses.

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A local Miami law firm has been trialing AI, an entrepreneur involved with the project has released a statement on the technology in comparison to a traditional court case, "Today, using artificial intelligence, that case would probably involve a team of five lawyers and a couple of experts,” Hall said. “The trial would last a third of the time. That’s artificial intelligence dealing with complex data.”

MarketStorm Global is eager to explore the concept of AI but is urging other creative businesses to be cautious within their business model. The company is dubious about how AI will replace ingenuity, detailing it as a crucial aspect of the future of the sales and marketing sector.

In a study by the Financial Review, AI has been explored in correlation with the sales and marketing sector. The study reveals opinions that are reflective of MarketStorm Global’s views on the subject, exploring that creativity is developed through new ideas, products and advancing services. This concept is achieved through connecting consumers long-term and enhancing the human-relationship touch.

Lisa Ronson, chief marketing officer, has detailed creativity in regards to artificial intelligence, understanding that even if it will one day be achievable, it is many years from replicating ingenuity, innovation and consumer-based creative ideas that an industry professional can replicate from their years of experience.

MarketStorm Global understands that creativity is invaluable, as they often host workshops and development seminars for their employees. The firm is eager to continue the development of their professionals, exposing them to endless opportunities within the sales and marketing sector, to accelerate their professional success.

MarketStorm Global is continually driving creativity and originality, eager to ensure their employees remain at the forefront of the industry. The business is continually seeking ways to enhance their success, accelerate their innovation and add to their extensive employee testimonials.

Sources:

http://www.miamiherald.com/news/business/article209146999.html

http://www.afr.com/business/media-and-marketing/advertising/artificial-intelligence-cannot-replace-creativity-20171207-h013rt