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Over 90 new exhibitors confirmed for the British Tourism & Travel Show 2018

Press release   •   Mar 07, 2018 15:48 GMT

Lake District Estates, Cornwall Gold, Bateaux London, Visit Blackpool, Port Sunlight, Enjoy Tees Valley, Lovers Canal Cruises, Visit Coventry & Warwickshire, Chester Zoo, Dreamland, Visit Brussels, and Exeter Cathedral are just some of the new big names preparing to meet thousands of travel trade buyers at this year’s British Tourism & Travel Show, which returns to the NEC Birmingham on 21-22 March.

Firmly established as the largest domestic tourism event for the UK and Ireland’s travel trade, visitors will benefit from seeing the latest tour and corporate packages, initiatives and incentives from over 250 leading visitor attractions, venues, destinations, hotels, transport providers, associations and DMOs.

Explore even more in 2018

With only a handful of stands remaining, the 2018 show has seen a strong exhibitor uptake from a raft of first time exhibitors, representing the length and breadth of the British Isles, Europe and beyond.

Key names to join the line-up include: Poole & Bournemouth Tourism, Swanage Railway, Tiernan Travel, Marketing Manchester, Lincoln Christmas Market, Imagination Workshop, Dewars Aberfeldy Distillery, Giant Hospitality, West Midland Safari & Leisure Park, Travel By Knight, Up at the O2, Royal Botanic Gardens; Kew, Mission Room, Sterling-K Ltd (Wildtouch), Land Rover Experience Solihull, THG Holidays, Montparnasse Tower Observation Deck, Forth Boat Tours, Gatatu Safaris, Usunhome Group, Grassroot Tours and Travel, Bullitt Hotel Belfast, C.I Travel Group, Chill Factore, and Cogges Manor Farm.

“What better time to visit the British Tourism & Travel Show than during English Tourism week,” says Kim Hall, marketing manager at Cogges Manor Farm. “We’re keen to celebrate the fabulous hidden gems of the English countryside. And we’re looking forward to having the opportunity to really champion Cogges, and the region, for its beauty and heritage at the show,” she says.

2018 – the year of…

Known for its rugged coastlines and vibrant waterways, Visit Wales is celebrating its ‘Year of the sea’ for 2018. Its latest initiative ‘The Wales Way’ promotes three new national routes on the coast, through castle country, and across mountainous heartland. These can also be crossed by loops and links, so that visitors can create a custom-built ‘Wales Way’ road-trip for their customers.

New exhibitors to join the Visit Wales pavilion include: Destination Wales (THG Holidays), South West Wales, Welsh Water Visitor Attractions, Giant Hospitality, Great Little Trains of Wales, Newport, The Metropole Hotel & Spa, and Rhondda Heritage Park. They’ll join returning exhibitors: Slate Caverns, Celtic Royal Hotel, Royal Victoria Hotel Snowdonia, Cadw, Wales Millennium Centre, and Royal Mint Experience.

Visit Scotland is promoting the ‘Year of young people’ for 2018. This features 12 months of events, activities and ideas, like adventure breaks, road trips, and music festivals, for young people or those that are ‘young at heart’. New openings also include the V&A Museum of Design, Dundee and the VisitScotland Expo 2018. The latest exhibitors to join the Visit Scotland stand include: Love Loch Lomond, Forth Boat Tours, New Lanark Mills, Strathmore Hotels, and Visit Aberdeen.

To view the initial exhibitor list, please visit

To enquire about booking a stand for the show, please contact sales manager Lloyd Jones on or 01733 889684.

Food and Drink Trail – NEW

Traditional food and drink products, influenced by history and heritage, are a key part of tourism and travel around the British Isles. That’s why this year the show will feature its first food and drink trail. From Cornish fudge to Scottish whisky, the trail is an exciting way to meet the exhibitors and sample classic cuisines from around the country. A map will be provided in the printed show guide, showing which relevant stands to visit. For more information, please visit

British Tourism & Travel Show returns to NEC Birmingham on 21-22 March 2018. For further information and to register, please visit (direct link:


Media enquiries and press pass requests to:

Please apply for a press pass here –
Sharna Waid, PR Manager
t: +44 (0)1273 645144

Event enquiries:

David Maguire, Group Event Director
t: +44 (0)1273 645127

Exhibitor enquiries:

Lloyd Jones, Sales Manager
t: +44 (0)1733 889 684


BTTS 2018 logo:

Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough and Nailsworth. In addition to The British Tourism & Travel show, Diversified UK’s portfolio includes: British Coach Tourism Awards; Group Tourism & Travel magazine; CDC News; miniplus; CDC Coach Tourism Yearbook; Coach & Bus UK; Euro Bus Expo; routeone magazine; routeone Awards; Accountex; lunch!; Casual Dining; Casual Dining Restaurant & Pub Awards; Commercial Kitchen; Natural & Organic Products Europe; Natural and Organic Awards; Nordic Organic Food Fair & Natural Products Scandinavia in Malmö, Sweden; SITS – The Service Desk & IT Support Show; GEO Business; Capturing Reality; Ocean Business; and MARELEC Marine Electromagnetics conference. For more information, visit:

Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business (

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