It's tempting to shout about each and every business milestone that you reach. After all, it appears as though everyone else does.
This can be an error, though. We would advise that you sit down and think about whether your achievements are significant and worthy enough to publicise. Given that there are thousands of business stories every day, ranging from large corporates launching new products to exciting young entrepreneurs that have caused a stir, a press release regarding the launch of your website is unlikely to capture the attention of a journalist.
How do you make your milestones newsworthy? How do you identify that angle that will capture people's attention? You think outside the box. Think about what is trending in the press and how you can link your business to that angle.
At Brownestone we understand that one good media placement can lead to increased sales or growth for your business. Ultimately potential customers should be able to journey on to your website and convert in to sales.