Move provides Twitter users an opportunity to sample a slice of BT Sport’s premium schedule
BT Sport Score, the football results show, will be available to anyone using Twitter in the UK, following an agreement between the sports broadcaster and Twitter for it to be live streamed on the platform.
The agreement allows Twitter’s millions of UK users to sample a key highlight of BT Sport’s weekend line-up at no cost – providing potential subscribers an opportunity to sample the broadcaster’s approach. It is the latest move by BT Sport aimed at making its content available as widely as possible: BT made last season’s UEFA Champions League and UEFA Europa League finals available for free to as many people as possible, on YouTube, the BT Sport website, BT Sport channels and the app, underlining BT’s commitment to make televised sport more accessible to fans.
The show will be streamed via @btsportscore on Twitter each Saturday afternoon. With coverage typically starting on Saturdays at 2.30pm, the show is presented by Mark Pougatch, plus Jules Breach, and features a host of BT Sport pundits including former Celtic striker Chris Sutton, former Spurs midfielder Jermaine Jenas, former Wales international Robbie Savage and former England international Rachel Brown-Finnis.
BT Sport Score will still be broadcast on BT Sport channels every week. The programme keeps viewers up to date with the action from all the matches taking place across the UK.
Live football will continue to kick off on BT Sport channels at 12:15pm on Saturdays with a match from the Ladbrokes Scottish Professional Football League (SPFL) or the Vanarama National League. BT Sport’s live Premier League matches broadcast on Saturday evenings with Jake Humphrey follow BT Sport Score.
Simon Green, head of BT Sport, said: “We’re delighted to be showing BT Sport Score live on Twitter. This provides Twitter users a great chance to sample our strong programming, who will be able to watch football news and scores as they come in, whether they are at home or on the move. Innovation is at the heart of BT and we look forward to working with Twitter.”
Theo Luke, Director of EMEA Sports Partnerships, Twitter, said: “BT Sport's innovative approach continues to transform the experience for fans on Twitter, a place where football conversation is happening live in real time every day. We're extremely excited to collaborate with them to ensure fans on Twitter don't miss a moment of the Saturday afternoon action.”
BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services. BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.
For the year ended 31 March 2017, BT Group’s reported revenue was £24,062m with reported profit before taxation of £2,354m.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit www.btplc.com