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BT strikes YouTube deal as part of wider digital strategy

Press Release   •   May 12, 2016 11:01 BST

UEFA Champions League and UEFA Europa League Finals to be streamed live on YouTube


New offer to bring BT Sport to millions of EE mobile customers in time for next football season


BT Sport available to TalkTalk TV homes from next season

BT today unveiled ambitious plans to bring its BT Sport channels to millions of additional sports fans through a range of digital channels. These include social media, mobile and digital TV.

The plans will see the company stream its Freeview BT Sport Showcase channel on YouTube for both the UEFA Champions League and UEFA Europa League finals. By doing so, it will bring the matches within reach of millions of additional fans who do not yet subscribe to BT Sport.

The matches will be popular, with Real Madrid taking on arch rivals Atletico Madrid in the UEFA Champions League final on 28 May. Ten days before this, Liverpool will play Sevilla in a highly anticipated UEFA Europa League final.

BT Sport has provenpopular with sports fans since its launch almost three years ago. Well over five million homes now subscribe to the channels and the service is available in over 27,000 commercial premises.

EE, the UK’s biggest 4G mobile network provider and part of BT Group,will also introduce a new offer to bring BT Sport to millions of EE customers, initially those on 4GEE pay monthly mobile plans, in time for the start of the next football season. Details and pricing will be revealed this summer.

The move follows TalkTalk’s announcement earlier this week that BT Sport will be available to TalkTalk TV homes from next season.

YouTube

Keeping its promise to make televised sport more accessible to more people, BT Sport will screen both the UEFA Champions League and UEFA Europa League finals on its Freeview BT Sport Showcase channel. The matches will also be shown live on YouTube at youtube.com/btsport and bt.com.

Neither final has ever been made available for free on the video platform before. This innovative approach allows BT Sport to showcase its European coverage to a huge audience and maximise the numbers who can tune in.

Both finals will also be available for anyone to watch on BT TV, Virgin TV and Sky. BT Sport subscribers will be able to watch both finals live on BT Sport Europe, BT Sport UHD and the BT Sport App, which provides extra statistics, angles and exclusive content. 

Mobile and Digital TV
EE will launch a new BT Sport offer to millions of its customers before the start of the new football season. The offer will initially be for customers on 4GEE pay monthly mobile plans and EE will announce details for the exciting new offer this summer.

The news follows the announcement this week that TalkTalk TV customers will be able to sign-up to BT Sport ahead of the new Premier League football season. TalkTalk TV homes will be able to subscribe to BT Sport channels on a rolling monthly contract directly from BT. Subscribers to BT Sport will also be able to watch fixtures on the go through the BT Sport App, and on all six red button channels from September.

The BT Sport channels are already taken by more than five million sports fans using BTTV, the BT Sport App, Virgin Media and satellite TV. Through these new social media, mobile and digital TV partnerships, BT Sport will provide sports fans with even more ways of accessing and enjoying exclusive, top sport.

John Petter, chief executive of BT Consumer, said: “We’ve always said we wanted to give top quality sport back to the people and making the UEFA Champions League and Europa League finals free to everyone in the UK does this in a big way. We’re also bringing BT Sport to a new generation of younger sports fans who view their entertainment online, through social media and on their mobile devices. We plan to make these finals the most social sports broadcast ever, with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine”.

“Both BT and UEFA are delighted with what we have achieved in our first year as the broadcaster of the UEFA Champions League and UEFA Europa League.

“The Manchester City semi-final second leg against Real Madrid had an audience peak of 1.7m and we were privileged to show what most people regard as one of the truly outstanding European matches when Liverpool came back to beat Borussia Dortmund 4-3 in the Europa League quarter finals. That game had an audience high of 1.6 million, which is fantastic.
“Now we want to make sure that millions more sports fans can join in from next season, accessing content digitally, whether that’s through social media, mobile devices or digital TV.

“BT Sport has pioneered the way when it comes to new technologies and digital platforms, whether that’s live Ultra HD, our immersive BT Sport App or red button functionality on YouView. Today’s announcements will take this further, and there’s plenty more that we’re looking at, whether that’s more programming in live Ultra HD, new App developments or our recent Virtual Reality trials at the FA Cup semi-finals and NBA.”

Stephen Nuttall, YouTube’s Senior Director in EMEA comments: “At YouTube, we love football and we’re thrilled to give UK supporters more ways to watch BT Sport’s fantastic live coverage of these two massive games. Fans today expect quality content on every screen and this partnership enables just that. Football is YouTube’s biggest sport; we’re host to over 300 football clubs, 37 leagues and channels from BT Sport to UEFA.”

BT TV customers will continue to receive the BT Sport Pack, containing all the channels, for free if they are in contract. BT broadband customers will pay £6 a month for the BT Sport Pack, and can continue to watch via their Sky service. Customers who do not take BT broadband can watch on Sky for a channel-only price of £21.99 a month.

The news comes as BT Sport prepares for its best-ever season of sport. The channels will show its highest number of exclusively live Barclays Premier League matches – 42 – at a more popular timeslot with 5.30pm kick offs on Saturdays. Live Emirates FA Cup matches and once again, all 351 exclusively live UEFA Champions League and UEFA Europa League matches will only be available on BT Sport.

-ends-

Ways to watch the UEFA Champions League Final and UEFA Europa League Final for free:

Freeview & BT TV – BT Sport Showcase59
SkyBT Sport Europe SD414
Virgin548
Youtubeyoutube.com/btsport
BT.comsport.bt.com/final
Ways to watch as a BT Sport subscriber:
BT MobileVia the app if subscribed to the BT Sport pack
BT TV – BT Sport Europe SDBT TV – BT Sport Europe HDBT TV – BT Sport UHD409431434
BT Sport online or Appbt.com/sport
SkyBT Sport Europe HD414


About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services.With effect from 1 April 2016, the group has been reorganised and the customer-facing lines of business are now: Global Services, Business and Public Sector, Consumer, EE, Wholesale and Ventures, and Openreach.

For the year ended 31 March 2016, BT Group’s reported revenue was £19,042m with reported profit before taxation of £3,029m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.btplc.com