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Grannies try snapchat

Press Release   •   Oct 11, 2016 11:44 BST

Ever wondered what would happen if you gave grannies that have never used social media before, free reign on Snapchat? So did BT, who masterminded a social experiment and filmed it.

BT invited eight over-65s to try the popular Snapchat lenses for the very first time, capturing their candid reactions which ranged from fits of laughter to total bewilderment.

All of the women who took part found the Snapchat lenses hugely entertaining, although some were initially unsure on a few of them. “Why would you want a melon on your head,” was 68-year-old Susan Baskerville’sresponse to the ‘melon head’ filter.

Most of the grannies were shocked when the lenses made them appear distorted; either with a worm coming out of their nose or by turning them into a zombie. Indeed, Ann Munro, 68, thought she looked “gross."

Helen Field, 78, said that using Snapchat is a “good way to keep in touch,” while Lesley Taylor, 70,asked “how do they do this?” Susan felt the filters would be “really good if you had a down day.”

David McDonald, director of BT Broadband and Bundles, said: “We are among an internet savvy generation who use the web as an information provider and for apps such as Snapchat for entertainment as well as keeping in touch. The women’s responses show just how far and fast technology has advanced during their lifetimes.

“At BT, we are proud to help people stay connected and to have been a part of such an advancing era.”

A YouTube video of “Grannies trying Snapchat”, has been released and can be found here https://www.youtube.com/watch?v=8Di6-PbYgqY.

Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 (0)20 7356 5369 or email newsroom@bt.com.

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For more information on Grannies try Snapchat email btconsumer@fhflondon.co.uk.

Notes to editors

  1. Research from Lightspeed GMI/Mintel ‘Personal ownership of mobile phones, December 2015’
  2. Research from Lightspeed GMI/Mintel ‘Personal ownership of mobile phones, December 2015’

About BT

BT’s purpose is to use the power of communications to make a better world. It is one of the world’s leading providers of communications services and solutions, serving customers in 180 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed-mobile products and services.BT consists of six customer-facing lines of business: Consumer, EE, Business and Public Sector, Global Services, Wholesale and Ventures, and Openreach.

For the year ended 31 March 2016, BT Group’s reported revenue was £19,042m with reported profit before taxation of £3,029m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.btplc.com