Press release -
UK first as BT Sport strikes deal to broadcast global EA Sports™ FIFA 17 competitive gaming events
BT Sport is to show exclusive coverage of the FIFA Ultimate Team™ Championship Series, the first time EA SPORTS™ FIFA 17 competitive gaming will be broadcast on television in the UK and the Republic of Ireland.
Pitting the best FIFA 17 competitors in the world, football fans will have a front row seat to the action, watching competitors on BT Sport strive to become the ultimate champion, competing on both Xbox One and PlayStation®4 consoles. This additional exposure through BT Sport will increase the accessibility of competitive gaming, bringing virtual football to television.
BT Sport will broadcast the remaining four EA FIFA Majors – Season Two North American Regional Final in Vancouver (April 8), Season Two Asia-Pacific Regional Final in Singapore (April 22), Season Two European Regional Final in Madrid (May 6) and the FIFA 17 Ultimate Team Championship Final in Berlin (May 20 and May 21).
Simon Green, Head of BT Sport, said: “This is yet another example of live innovation from BT Sport. Competitive interactive football gaming is a rapidly growing industry and I’m delighted that BT Sport is now able to showcase it for the first time ever in the UK.”
Todd Sitrin, Senior Vice President and General Manager of Competitive Gaming Division, EA, said: “There’s a profound opportunity for competitive gaming to achieve mainstream success and the key to accomplishing this is accessibility. We’re thrilled to be partnering with BT Sport to make our exciting competitions for EA SPORTS FIFA, the most popular video game in the UK, available across the nation as we move the industry forward.”
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