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Council’s casual approach nets cash for charity

Press Release   •   Oct 10, 2012 12:41 BST

Staff at Bury Council dressed down last Friday (5 Oct) and donned their denims to raise cash for the Genetic Disorders UK charity.

They paid £2 each for the right to wear jeans, and £136 was donated at the town hall alone.

The Jeans for Genes campaign raises money for Genetic Disorders UK, which aims to transform the lives of children with genetic disorders. Genetic disorders affect 1 in 25 children born in theUK, around 30,000 babies born each year. Their associated health problems mean that genetic disorders are the biggest cause of death of children aged 14 and under.

 Mike Kelly, the council’s chief executive, said: “I’m really pleased that we’ve been able to play our part in the Jeans for Genes campaign this year; it went down really well and it’s certainly something I’d advocate in future. I know times are hard for everyone so I’d like to thank those who gave so generously for the charity.”

Celebrity supporters of the campaign this year include Amanda Holden, Michelle Keegan, Coleen Rooney, Lauren Pope, Caggie Dunlop, Jessica Wright, Carol Wright and Jade Thompson.