To mark Men’s Health Week 2017 while recognising that, on average, 12 men a day die by suicide in the UK, the Campaign Against Living Miserably (CALM) will hand out limited-edition ‘Mind The Chap’ Oyster Card holders at 12 London tube and rail stations during the morning and evening rush hours of June 14.
Additional Oyster Card holders will also be distributed at Canary Wharf station on Thursday June 15 and Friday June 16.
With support from Topman, Octopus Investments, Dennis Publishing and The App Business, the 2017 Mind The Chap campaign lands in the middle of Men’s Health Week (June 12-18, 2017) and is targeting thousands of commuters with the slogan ‘Mind The Chap’ to serve as a reminder that men are three times more likely than women to die by suicide.
CALM CEO Simon Gunning said: “It’s incredibly important that we keep raising awareness of the fact that suicide is the single biggest killer of men under 45 in the UK. Over 55,000 Oyster Card holders have been handed out since the first Mind The Chap event in 2015, and CALM is proud to have a presence at London’s tube and rail stations again this year.”
There were 6,117 suicides in the UK in 2015 of which 75%, or 4618, were male (NISRA, GRO, ONS). Despite CALM’s recent findings that 42% of men in the UK had considered taking their own life, male suicide remains a taboo subject. Worryingly, half of those men did not talk to anyone about it, and nearly half of those that stayed silent did so because they “didn’t want people to worry”.
Mind The Chap Oyster Card holders will be handed out at the following stations, 08:00 - 10:00am and 16:30 - 18:30pm:
London Bridge – Wednesday June 14
Liverpool Street – Wednesday June 14
Victoria – Wednesday June 14
Waterloo – Wednesday June 14
Bank – Wednesday June 14
Blackfriars – Wednesday June 14
Farringdon – Wednesday June 14
Green Park – Wednesday June 14
Kings Cross – Wednesday June 14
Holborn – Wednesday June 14
Oxford Circus – Wednesday June 14
Piccadilly Circus – Wednesday June 14
Canary Wharf – Thursday June 15 and Friday June 16
NOTES TO EDITORS
Contact: Neil Wood, Communications Officer, CALM on email@example.com / 07738 160 434
Founded in 2006, the Campaign Against Living Miserably (CALM) is an award-winning charity dedicated to preventing male suicide. We do this by providing support services for men who are down or in crisis, and campaigning for culture change to tackle outdated stereotypes of masculinity that prevent men seeking support.
In 2015, 75% of all suicides in the UK were male. Suicide is the single biggest killer of men aged under-45 in the UK (NISRA, GRO, ONS, 2015). Only 55% of men who’ve experienced depression will tell anyone about it, compared to 67% of women (CALM’s Masculinity Audit 2016).
For more info visit: https://www.thecalmzone.net | Twitter @theCALMzone | Facebook /theCALMzone | Instagram @calmzone
CALM’s helpline and webchat are open daily 5pm-midnight and are free, confidential and anonymous https://www.thecalmzone.net/get-help.
CALM is a charity registered in England and Wales (1110621) and in Scotland (SC044347)