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Tien Tzuo on paywalls and the subscription economy - video

Video   •   Feb 11, 2013 16:53 GMT

Tien Tzuo, founder and CEO of Zuora, explains why media organisations need to become more customer focused to effectively monetise their content. According to Tien, 'the subscription economy' has changed the relationship between these organisations and their readers.
License © All rights reserved (?)
Video length 4:12

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