Split Testing: The Ultimate Guide on What and How to Split Test

CommuniGator, the leading email marketing software provider in the UK specialising in email marketing, marketing automation, social media management and other marketing-related categories today released a publication entitled ‘Split Testing: The Ultimate Guide on What and How to Split Test.’ The whitepaper features a selection of best practices which enable marketers to discover how split testing can be applied to their marketing campaigns.

“A/B split testing is key when it comes to improving the performance of email campaigns, landing pages, websites and other marketing channels. This paper aims to inspire marketers to start employing best practices to their own campaigns so that they can optimize their branding and message” noted Simon Moss, Head of Marketing, CommuniGator. “The whitepaper will be helpful to marketers and CMOs that want to understand the benefits of A/B split testing and how they should be applied across all marketing channels.

With an emphasis on email marketing, the paper will assess all the elements of an email that could be used for further message refinement. From subject line to copy and design, the focus will be on how these elements should be tested. This paper will also discuss how marketers will be able to apply the best practices listed to build an effective strategy based on the information that audiences respond to best.

The quick, light-hearted publication ‘Split Testing: The Ultimate Guide on What and How to Split Test’, will demonstrate how the game is changing as a result of the ability to aggregate data and insights gathered on customer behaviour through split testing.