The Marketing Automation Cookbook - Freshly Prepared Leads Delivered Daily

CommuniGator, the leading email marketing software provider in the UK specialising in marketing automation, email marketing, lead generation and social media management today released a publication entitled ‘The Marketing Automation Cookbook. The whitepaper features various capabilities that CommuniGator provides to marketers who are working towards implementing a holistic marketing strategy using marketing automation.

“When our clients deploy marketing automation, we help them by designing solutions that are tailored towards their marketing needs, while understanding that those needs will continuously need fine-tuning as their company evolves,” noted Simon Moss, Head of Marketing, CommuniGator. “This whitepaper works to assist those organisations that are looking for industry knowledge about the capabilities of our software (and marketing automation in general) so they can make an informative decision as to which platform in the industry will suit their needs most.

The whitepaper is designed to outline CommuniGator’s software solutions using a light-hearted approach to serve the needs of marketers in all stages of the sales cycle. From prospects, to those ready to make a purchase decision, the publication is aimed at anyone inquiring about marketing automation.

Topics covered in whitepaper include:

• Drip campaigns
• Lead nurturing programs
• Remarketing campaigns
• Customer behavior

The whitepaper ‘The Marketing Automation Cookbook’ will serve as an integrated publication for marketers looking for more information on marketing automation software. With industry insights and resources, the paper is filled with current marketing automation information relevant to all marketers.