Press release -
‘For the Love of Dogs’ sponsored by YuMOVE
Lintbells has announced that its flagship brand YuMOVE will sponsor ITV’s ‘For the Love of Dogs’. One of the nation’s best loved programmes, it is watched by 18% of the UK’s adult population and will help raise awareness of joint health, bringing the role of pet supplements to the attention of millions of pet owners.
The series starts on 31st October and runs for eight weeks, with an hour-long Christmas special. It’s predicted that over the series, in excess of 20 million people will see Lintbells’ message which highlights the benefits of a joint supplement for pets and owners.
YuMOVE is the UK’s No.1 veterinary joint supplement* and the demand for pet supplements worldwide is anticipated to continue to grow at around 5% year on year.1,2 Dog owners, who really relate to the TV series, are most likely to give supplements as this represents the biggest sector of the supplements market.2
It’s a segment that retailers can develop which offers significant opportunity to make guided recommendations and enjoy repeat sales. The Lintbells range of supplements is also completely natural – a category that continues to show strong growth and play a leading role in pet owner decision making.
Lintbells Brand Manager, Gemma Cunningham, says the company is really excited to be sponsoring the show and helping to reach people who are passionate about pets, “Being on prime-time TV is a fantastic opportunity for the YuMOVE brand and we’re even happier that we have the chance to help more pet owners to care for their pet’s joints”
Gemma believes that retailers will be able to benefit from the high-profile sponsorship: “This year we developed Mobility Matters support materials specifically for the trade, following the success of the initiative in the veterinary channel. This will help retailers to better support customers who have dogs with stiff joints. Combined with an increase in awareness, there’s a lot of potential here to establish expert credentials, and improve pet welfare.”
Talking of the impact on customers, she continued, “This is a group of people who love dogs just as much as we do and we hope that this sponsorship will help them think about their pet’s mobility and not just accept stiff joints as part of ageing.”
Pet lovers can watch the new series of ‘For the Love of Dogs’ on ITV from 31st October at 8pm. Retailers can contact Terri-Ann Rowe on 07720 825298 or visit www.lintbellsvet.com to access the Mobility Matters support materials or to find out more about YuMOVE and Lintbells supplement range.
*Kynetic VetTrak sales data, MAT values (September 2018)
References
Topics
- Retail
Categories
- yumove
- pet joint health
- itv
- for the love of dogs
- pet supplement
- veterinary supplement
- lintbells
About Lintbells
For Lintbells, every product starts with a pet in need. Based in Weston in Hertfordshire, Lintbells researches, formulates and manufacturers high quality, innovative natural supplements that aim to improve the lives of dogs, cats and horses. It’s a commitment the company takes very seriously and has resulted in products that support skin and coat condition, digestive health, joint care and behavioural support.
Established in 2006 by John Howie and John Davies, Lintbells has a strong focus on scientific validation of its products, working with experts such as the Royal Veterinary College and New Zealand’s Marlborough Research Centre. But it doesn’t stop with the science because helping pets is at the core of the business.
At all levels of the Lintbells’ organisation there’s a realisation that collectively, everyone has a responsibility to help keep pets healthy and happy by providing effective, high quality, pet supplements at affordable prices.
And it seems those efforts are increasingly appreciated by pets and their people. By the end of 2017, over 300 million YuMOVE tablets had been sold to pet owners in more than 15 countries.
For more information, visit www.lintbells.com
Facebook: www.facebook.com/lintbells
