Press release -
New Eco Bedding for small pets has solid green credentials
Supreme Petfoods has launched a new bedding product for small pets and it has strong green credentials throughout its production. Tiny Friends Farm Eco Bedding is made from surplus paper from paper mills, which would otherwise be sent to landfill. Even the farm where biomass boilers dry the paper into soft bedding, is powered by wind turbines.
It is estimated that up to a third of consumers* choose brands based on their social or environmental impact. Bedding for herbivorous small pets can also be recycled by some local authorities after use and it’s compostable at home, so the new eco bedding is not only sustainably produced but can be disposed of responsibly too. The packaging is also recyclable.
New Tiny Friends Farm Eco Bedding is virtually dust-free, very soft on tiny paws and highly absorbent, helping to keep small pets fresh, dry and comfortable. For retailers, it’s easy to handle in store – the double-compressed packs can be transported in an environmentally responsible way and take up less shelf room, while generating good margins. The 15 litre packs are even easy to carry home from the high street, with an in-built carry handle.
Claire Hamblion, Supreme Marketing Manager says it’s a great addition to the small pets category, “Clearly branding this product under the Tiny Friends Farm brand helps shoppers make their choice quickly and we know this fast basket fill is essential to create browsing time so they can select products for other pets too. It’s a responsible purchase from a trusted brand and aligns really well with the natural ethos of our products.”
Tiny Friends Farm has a recommended retail price of £9.99 for a 15 litre pack.
For further information visit Supreme Petfoods at www.supremepetfoods.com.
*https://www.unilever.com/news/Press-releases/2017/report-shows-a-third-of-consumers-prefer-sustainable-brands.html
Press contact: Susan McKay, Companion Consultancy, Tel + 44 1284 388702/ +44 7887 515870 Email susan@companionconsultancy.com
Related links
Categories
- rabbits
- guinea pigs
- hamsters
- small furries
- supreme pet foods
About Supreme Petfoods
Supreme Petfoods has specialized in the care and nutrition of small pets for 25 years. It was the first company to make species specific small animal diets that reflected their unique nutritional requirements. As well as offering the biggest range of species specific foods, Supreme also manufactures all its herbivore diets in dedicated vegetarian facilities.
Only ingredients of the highest quality are sourced for use in the Supreme range of foods and the recipes are developed to be palatable without the use of added sugar.
Supreme recipes are all manufactured to a fixed formula to minimise the risk of gastric upset and while the company produces diets containing the highest fibre levels of any rabbit food, hay is always recommended as an additional food source to promote dental wear, provide environmental enrichment, foraging and nesting opportunities.
Find out more about Supreme at www.supremepetfoods.com or visit the company Facebook site. (www.facebook.com/supremepetfoods).
