Press release -
Supreme Petfoods aims for success in 2018 after a bumper award winning year in 2017
Leading petcare brand, Supreme Petfoods is looking forward to continued success in 2018 after winning four top industry awards in 2017. The company, which launched popular products Selective Naturals treats and Selective Grain Free during the year has also been celebrating after both brands attracted not just awards but fantastic sales too.
Supreme’s first award of 2017 was presented by Pet Product Marketing magazine in the UK. The award is voted for by its readership of independent pet trade retailers who are asked to identify the best pet brand of the year. Supreme’s Tiny Friends Farm was the out and out winner in the small pet category and rated more highly than all its competitors.
Award number two was a New Product Showcase award at Superzoo Pet Expo in the USA for Supreme’s new Selective Naturals treats. These multi-species high fibre nibbles are available in four varieties and shapes and are ideal for gripping with tiny paws. Since winning the award, product sales of Naturals have doubled, so they have obviously proved popular with shoppers too.
In September, Supreme was recognized again – this time by UK retail chain Pets at Home, who voted the company Branded Supplier of the Year. This time Supreme triumphed against some of the biggest brands in petcare from suppliers that are considered to lead best practice across all retail categories.
In December, Supreme demonstrated that the small pets category can punch above its weight when it comes to delivering champion products. On this occasion the company was presented with an Industry Recognition Award from Pet Business magazine in the USA. The award recognized Supreme’s innovative approach to small pet treats with Selective Naturals which tap in to growth in the natural category with a healthy treat range that’s both tasty and simple to feed. Pet Business considers ground breaking products that drive growth in the channel to be worth shouting about and the award was announced at the 16th-annual Industry Recognition Awards.
Supreme Petfoods’ Marketing Manager Claire Hamblion says the company has a lot to live up to this year, “It’s difficult to know how we can top such a fantastic year but we have plans to do just that. We’ve really appreciated the support we’ve had from across the trade this year and we’re determined to keep delivering the great products and sales they deserve.”
To find out more about the products made by this award winning company, visit Supreme Petfoods at www.supremepetfoods.com.
Press contact: Susan McKay, Companion Consultancy, Tel + 44 1284 388702/ +44 7887 515870 Email susan@companionconsultancy.com
Categories
- pets
- pet awards
- pets at home
- superzoo
- pet products
- small furries
- supreme petfoods
About Supreme Petfoods
Supreme Petfoods has specialized in the care and nutrition of small pets for 25 years. It was the first company to make species specific small animal diets that reflected their unique nutritional requirements. As well as offering the biggest range of species specific foods, Supreme also manufactures all its herbivore diets in dedicated vegetarian facilities.
Only ingredients of the highest quality are sourced for use in the Supreme range of foods and the recipes are developed to be palatable without the use of added sugar.
Supreme recipes are all manufactured to a fixed formula to minimise the risk of gastric upset and while the company produces diets containing the highest fibre levels of any rabbit food, hay is always recommended as an additional food source to promote dental wear, provide environmental enrichment, foraging and nesting opportunities.
Find out more about Supreme at www.supremepetfoods.com or visit the company Facebook site. (www.facebook.com/supremepetfoods).
