Costa is now officially the “Best Coffee Shop chain in the UK”.
The accolade was given to the company at the Allegra European Coffee Symposium - the only recognised awards for the coffee industry voted for by industry experts and executives.
Jim Slater, Marketing Director for Costa, comments: “Everyone who works at Costa is incredibly proud of the brand and committed to delivering an unbeatable coffee experience.
“We have enjoyed a phenomenal year. We successful launched the Flat While in the UK; we improved our summer drinks range which dramatically increased our sales of ice cold handmade drinks; launched the Costa Coffee Club loyalty programme; and launched a new brand building campaign signalling Costa is “For Coffee Lovers’.
“To be recognised at the Allegra European Coffee Symposium as the ‘best in the UK’ is testament to the dedication of everyone at Costa to improving our customers coffee experience.”
There was further reason for celebration at the event held in Rome on the 4th November. Gino Amasanti, who worked for Costa for almost thirty years, received a lifetime achievement award. Gino developed the Mocha Italia blend still used today as the base of all Costa coffee drinks.