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Running between June 30th and July 26th, the Ice Cold Costa (ICC) tour will give people in cities from Edinburgh to Brighton the chance to try drinks from Costa’s new Ice Cold Costa range, as well as giving them the opportunity to request full-sized complimentary ICC deliveries directly to their homes or workplaces.
As well as visiting set locations in cities across the country giving out ICC, people can contact the ICC request line from Thursday 28th June to request deliveries to their homes or workplaces at Costa’s Facebook page (www.facebook.com/costacoffee)
Ice Cold Costa offers a glorious taste of summer in delicious mouth-watering flavours. Among the varieties available on the ICC tour will be the fresh fruity fun of the iced strawberry lemonade, the fresh breeze of the Mango and Passion fruit Cooler and the satisfying refreshment of the Vanilla Latte. These and many other thirst-quenching flavours of ICC are already available in Costa stores around the country.
Kevin Hydes, Costa UK’s Marketing Director said:
‘At Costa we already pride ourselves on the experience our customers have in store. But we’re so excited by our summer range of drinks, this year we wanted to do something different and take ICC out and about to refresh the nation. We’re using an ice-cream van as it is a recognisable vehicle for a summer treat and now all we need is some glorious weather!’
You can’t have an ice-cream van without a theme tune of course and the ICC van will be accompanied by a winning original ICC tune, a competition Costa ran on its Facebook page. The winning song, ‘Costa’s there for you’, was created by 30 year old Norma-Jean Torrance who is originally from Florida but has been living in Scotland for the last three years.
People can follow the van’s whereabouts daily via www.facebook.com/costacoffee and will also be able to post pictures on Facebook or on Twitter @costacoffee. For information on which cities ICC tour is visiting, please check Costa’s Facebook page.
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