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LIGHTEN UP WITH COSTA

Press release   •   Jul 04, 2011 10:49 BST

Costa launches brand new Costa Light in stores nationwide

Costa Light is a brand new and unique coffee only available from Costa Coffee.  It will be on sale in Costa stores nationwide from 7 July, 2011

A new production technique of adding Costa’s Mocha Italia espresso to skimmed milk in its own jug, and frothing, creates a milder, well-balanced, light, yet indulgent coffee. Following in the footsteps of exquisite quality coffees such as Costa’s Flat White, Costa Light has been lovingly developed by Costa Coffee to fill a gap in the market for a lighter coffee, with an indulgent mouth-feel.

Gennaro Pelliccia, Costa’s Italian Master of Coffee, comments:

“We decided to work on developing Costa Light after listening to customer feedback which highlighted a need for a tasty, light, yet indulgent coffee.  It will appeal to all who are seeking a lower calorie option with a milder coffee kick, but do not wish to compromise on taste.

“At less than 80 calories for a primo size serving, you really can enjoy, "All the love. None of the handles"”.It will offer coffee lovers the choice and chance to indulge in a fantastically tasty coffee without the guilt factor of a heavier or creamy drink.”

Costa are offering customers a taste test guarantee, in which customers can buy the drink to try but if it’s not for them they will be given the equivalent size of their usual coffee for free. The new Costa Light starts from £2.15 for a Costa Light Primo.

With over 1300 coffee shops across the UK and more than 600 internationally, Costa is a global success story with a growing network of retail sites. In addition to our Costa-owned shops, we also operate both corporate and individual franchises: Corporate, Individual, International Franchising.