Almost seven in 10 Britons allow themselves treats despite the fact that the majority of householders say they are worse off each month than they were a few years ago. As many adjust their finances and coping strategies to the economic slowdown, many people still look forward to some choice treats.
One in four adults said they treated themselves to an occasional bottle of good wine or champagne, and 24% found the money to buy fresh flowers to brighten up the house. Other common treats included, enjoying a nice box of chocolates, going to the theatre or concerts and splashing out on a nice bottle of perfume or aftershave.
These are some of the findings from the next edition of Austerity Britain, a rolling study by elephant communications, which will be released in March. For more information on the research series, contact: firstname.lastname@example.org