Insights into the coping strategies of consumers during a tough economic climate were today revealed at the research double-bill event at the Institute of Directors in Central London. In the last three days, more than 70 organisations attended the free insight events run by elephant communications and HPI.
The first session explored how the consumer mindset is adapting to a changing world. HPI's Coalition Consumer research indicated the various coping strategies consumers have adopted as a growing number of people claim they are suffering financially. The new data out next month will shed light on how the position has changed since the Christmas and New Year period - and may set the tone for what can be expected in 2012.
Highlights from elephant's new research, commissioned in January 2012 in preparation for a number of university lectures this Spring, questioned whether there is a divide between 'old' and 'new' media for 2012 and discussed how the combined influences of technology and economics have created a new position for the consumer in terms of how they gather and interpret current affairs information and what they want to see in the news for the year ahead.
The IoD seminar closed with a session from NickI Chapman and a discussion on how organisations can learn from other sectors in coping with change.
In response to the level of demand for this week's sessions, which outstripped the number of places available, an additional double-bill session has been announced for the end of February 2012.