Press release -
Feel more alive with Exodus: Exodus launches a Year of Adventure in 2013
Exodus is thrilled to announce 2013 is the Year of Adventure with the launch of “Feel More Alive”!
This year-long campaign aims to encourage people to celebrate the moments that make travel so exciting – the moments that make us feel more alive. With the launch of a brand new micro-site, www.feelmorealive.com, Exodus intends to build the biggest collection of travel experiences ever assembled, and invites people to upload photos and videos of their most invigorating travel moments.
To celebrate both the launch of Feel More Alive and the memories it showcases, Exodus is also running a year-long competition. Every month in 2013, each Feel More Alive moment uploaded to the micro-site will be added to a prize draw to win the holiday of a lifetime, from journeying through the wilderness of Botswana to exploring the highlights of Mont Blanc. Winners will be rewarded for sharing their personal Feel More Alive memories with one of twelve ultimate adventure trips from Exodus. Simply uploading a photo or video and a brief description of the meaning behind the moment will give entrants the chance to win the Exodus adventure or activity holiday on offer that month.
Hundreds of moments have already been uploaded – from swimming in Arctic waters to balloon rides at sunrise, from walking with lions in Zambia to scuba-diving in Vanuatu, www.feelmorealive.com has a collection of life-changing experiences from every continent. Skier and TV presenter, Graham Bell, and record breaking cyclist and adventurer, Mark Beaumont, have also shared their most memorable adventures on the site, describing skiing down volcanoes and hunting for tarantulas the size of dinner plates as moments that exemplify Exodus’ new mantra: Feel More Alive.
As well as visiting the micro-site, Exodus is encouraging people to share their experiences on Twitter with #FeelMoreAlive. With 365 days of adventure and 12 chances to win, Exodus can’t wait to see what travel memories are shared!
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Topics
- Vacation
Categories
- culture
- walking holidays
- cycling holidays
- cultural holidays
- adventure
- winter holidays
- wildlife holidays
- photography
Celebrating its 40th year, leading adventure tour operator Exodus has a vast range of adventure and activity holidays across seven continents, offering places as diverse and as exhilarating as Kilimanjaro, Machu Picchu, the Ice Hotel and Antarctica.
Whether it is solo travellers, couples, groups or families, Exodus offers an incredible choice of different trips for all ages.
Operating in 90 countries with over 500 tours, Exodus insists on low impact tourism and increasingly looks to bring benefit to local communities.
Activities on offer include walking, trekking, cycling, mountain biking, rafting, kayaking, caving, cross-country skiing, snowshoeing and dogsledding as well as many many more…
Press information
For more information or to discuss a trip, please contact Paul Stokes, Carolyn van Vliet, Sara Whines or Natalie Amos at Four bgb on 0203 697 4200. Email: exodus@fourcommunications.com
