Finegreen Featured Job of the Week - Head of Marketing, West Midlands

• Specialism: Marketing & Communications
• Salary:up to £75,000 per annum plus car allowance/bonus
• Job Type: Interim
• Location: West Midlands
• Reference: ZA/18499

Our featured job of the week is for our client, a private independent living/care home operator, who are looking to appoint a Head of Marketing. The role is homebased, however you will be expected to work in the Head Office in the West Midlands one day per week and the rest of the week will be spent in various site locations.

This role is responsible for designing and delivering a commercially astute and customer centric Marketing Strategy that is innovative, flexible and in line with our brand image, across all sites. To work closely with the Head of Sales and the site Managers to ensure the business has the appropriate national and local marketing strategies to achieve their sales targets.

Duties & Responsibilities:

• To manage and distinct the Client’s brand with independent budgets (circa £650K);
• To be accountable for designing and implementing the marketing strategy for the Client both nationally and locally;
• To create both complex and simple marketing campaigns to support existing sites and the launch of new builds, having design and authority over campaign decisions;
• Supporting the Site Managers in delivering their local marketing campaign, providing them with appropriate material and guides;
• To execute and manage all marketing campaigns and communications; digital, TV, radio, press, direct mail, sponsorship, events, partnerships etc. as appropriate driving lead generation, retention and engagement;

The successful candidate will have:

• Excellent written and verbal communication skills;
• Excellent interpersonal and team working skills;
• Negotiation and influencing skills;
• Strong customer care skills;
• Leadership skills working with and developing a team of professionals;

If you think that you are ready for this exciting and challenging role please go here for further information and to apply.