A group of blogger-friendly technology companies, led by social micropayments platform Flattr, has teamed up and declared Tuesday, Nov 29th Pay a Blogger Day. The initiative encourages all blog readers around the world to give something of monetary value back to bloggers, at least one day a year.
"We’ve gotten used to blogs just being there when we want information or to be entertained," Flattr's co-founder and one of Pay a Blogger Day initiators Linus Olsson said, "but not all blogs can or want to sell ads to cover their costs. While bloggers are usually not motivated by money alone, giving something back to the bloggers – even if just so little – will surely not go unnoticed", he added.
Flattr expects at least one million people to reward blog authors on Nov 29th, according to the company’s blog.
The initiative has been welcomed warmly by the blogging community. Mashable, one of the most influential blogs in the world wrote "So maybe Pay a Blogger Day won’t provide bloggers with enough money to make a living, but it may give them the necessary pat on the back to encourage them to keep contributing their craft to the Internet."
Mark Fonesca Rendeiro of Citizenreporter.org added: "If we want original and honest content, we can't rely on government or institutional forces to make it happen. Direct participation and support from my audience - that’s the connection that will change the world."
Bloggers around the world were quick to embrace the #payablogger Twitter hashtag since Pay a Blogger Day started in Australia some hours ago.
The Payablogger.org minisite lists three main ways for blog readers to support their favorite writers: (i) straightforward donations, (ii) making a purchase from the blog or a site linked from the blog, or (iii) using Flattr micropayments. The minisite also features a selection of blogs that have made it easy for their readers to support them.
Flattr is a social micropayments platform, that helps bloggers and other content creators easily get paid by their community. The service is most popular with bloggers, podcasters, freeware developers, indie musicians and producers, and non-profits, with top users earning €2000 per month with the service. Since the launch in 2010 the company has processed more than 700.000 voluntary donations. The company has offices in London and Malmö, Sweden.