From Lantmännen to Oumph!

Swedish food company Food for Progress hires Victoria Norviit as Brand and Category Manager for the vegan success Oumph! She comes from a position as Category Manager at Lantmännen Unibake.

– We are really excited about this recruitment. Victoria has solid knowledge of both branding and category development, which will be valuable skills on her way into the next phase with Oumph!. Now we are strengthening our presence and range in existing markets, as well as entering several new markets, says Henrik Åkerman, Marketing Manager at Food for Progress.

Food for Progress joins forces to produce enough tasty, nutritious and climate-friendly food to feed all people on earth. The company has in recent years earned awards such as the 2015 Food Industry Award and the 2016 Grocery of the Year Award. Food for Progress produces in particular Oumph! and Beat. Oumph! is currently available in countries such as Sweden, the UK, Denmark, Norway, Finland and Iceland.

– It makes perfect sense to join a company where concern for both health and environment underpins all activities. Food for Progress has an exciting portfolio of timely plant-based products. Today's consumers are increasingly aware of the benefits of the plant-based diet, says Victoria Norviit, Brand and Category Manager at Food for Progress.

Victoria Norviit has in recent years worked as a Category Manager at Lantmännen Unibake. Prior to that, her roles included Brand Manager and Social Media Manager at OLW/Orkla. Victoria took up her new function in August and is part of the company's Sales & Marketing Team.

– I have experience of sustainable food and product development and see this as a great opportunity to become part of the team and to encourage more people to discover Oumph!, by far the best plant-based alternative on the Swedish market, says Victoria Norviit.

For more information, please contact:

Henrik Åkerman, Marketing Manager at Food for Progress, henrik.akerman@foodforprogress.com, +46 (0)76 356 03 53

Victoria Norviit, Brand and Category Manager at Food for Progress, victoria.norviit@foodforprogress.com, +46 (0)76 669 68 05