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New plant-based Oumph! dish at Busaba

Press release   •   Feb 12, 2019 10:14 GMT

Busaba adds a new plant-based Oumph! dish to their permanent menu, starting today 12th of February.

The Vegan Weeping Tiger Jay is a marinated triple cooked Oumph! in a dark soya and ginger sauce with green beans, spring onion, Chinese chives and red chilli.

"I am delighted that Busaba now feature two Oumph! dishes on their menu, it is fantastic news that such an exciting restaurant group like Busaba are catering to the ever-increasing number of vegetarians, vegans and flexitarians by creating delicious dishes with Oumph!", says Dave Smith, Head of UK Foodservice at Oumph! and Food for Progress.

Terry Harrison, Managing Director from Busaba comments:

"The Vegan Weeping Tiger Jay is the second Oumph! dish on our menu. We launched the popular plant-based version of our signature dish Thai Soyamari last year, and it was an instant success with our regular guests. Oumph! is an amazing soya meat replacement that is versatile and works very well for creating delicious dishes".

Chef Pui from Busaba is cooking the Soyamari at the Oumph! Show Kitchen at Vegan Life Live, Saturday 9 March, at Alexandra Palace. Vegan Life Live is 9-10 March. Look here for tickets and full programme.

About Busaba

Busaba is the home of truly delicious Thai food. Their signature fragrant flavours and aromas combined with fresh ingredients create a menu that balances classic Thai favourites with innovation straight from the kitchens of Bangkok.

Busaba was founded 20 years ago by Alan Yau, with their first restaurant on Wardour Street, Soho. They now have 13 restaurants throughout London and in addition to their relaxed, stylish and iconic interiors, their commitment to food innovation is a testament to their 20 year legacy.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It's plant-based and free from gluten and dairy.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services. It's suitable to grill, boil, sauté, deep-fry or heat over an open fire.

In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

Recent awards for Oumph!

• Oumph! Kebab Spiced - awarded 'Best New Food Product of the Year', Food Matters Live 2018.

• Oumph! The Chunk - awarded Gold 'Food For Food Service', FreeFrom Eating Out Awards 2018.

• Oumph! Kebab Spiced - awarded Best Vegan Meat 2018 by PETA UK.

• Pulled Oumph! - awarded Bronze in 'Ready Meals’ category, FreeFrom Food Awards 2018.

• Oumph! The Chunk - awarded Silver in the ‘Food Innovation’ category, FreeFrom Food Awards 2018.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful Oumph! links

Oumph! website

Facebook

Instagram

Twitter

Contacts:

Dave Smith, Head of UK Foodservice at Oumph! and Food for Progress.

Email: dave.smith@foodforprogress.com Tel: +44 (0)7768 695386. 


Oumph! UK Press & PR contact: Monika Agorelius, CloseUp PR. 

Email: monika@closeup-pr.com Tel: +44 (0)7785 71 21 86.


Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.

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