The plant-based Oumph! Burger, from Swedish multi-award winning Food for Progress, is now on the menu in a number of Shepherd Neame flagship pubs in Kent and London.
“There is a growing market for vegan burgers, so we decided to put a number of different brands to the test before introducing one on our menu. We asked 30 members of our team to try the burgers, and every time the Oumph! came out on top for taste and texture. When comparing the nutritional content of the burgers, the Oumph! Burger also scored very highly", says Shepherd Neame head development chef Simon Howlett.
The inspiration for The Oumph! Burger was based on a juicy rare burger, but the difference is that the Oumph! Burger is made with entirely plant-based ingredients. Like all Oumph! products, The Oumph! Burger is made with soya beans, and the fine red colour comes from beetroot. The Oumph! Burger weighs 113g, which is the equivalent of a Quarter Pounder.
Dave Smith, head of UK Foodservice at Oumph! and Food for Progress comments:
“We’re pleased to see that such a well-established pub company as Shepherd Neame has chosen the plant-based Oumph! Burger for their pub menu. No doubt this will be very welcome among vegetarians, vegans and flexitarians.”
The Oumph! Burger is now available in the following Shepherd Neame flagship pubs: The Spitfire in Kings Hill; Ship & Trades in Chatham Maritime; Royal Hotel in Deal; Bell Hotel in Sandwich; Royal Albion in Broadstairs; Samuel Pepys in London; Sun Inn, Faversham; Market House, Maidstone; Jamaica Wine House in London; and Marine Hotel, Tankerton.
Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It's plant-based and free from gluten and dairy.
Oumph! products, which includes Pulled Oumph!, Oumph! Kebab Spiced, Thyme & Garlic, The Chunk, Salty & Smoky, The Oumph! Pizza Italian Style and The Oumph! Burger, are versatile and easy to cook, which makes Oumph! suitable for home cooks as well as food services.
In addition, Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.
Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.
A number of different Oumph! products are available in Asda, Tesco, Holland & Barrett, Whole Foods Market, As Nature Intended as well as independent stores across the UK.
About Food for Progress
Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.
Useful Oumph! links
Oumph! press contact:
For more information, photography and interview requests, please contact Oumph!'s UK Press & PR contact:
Monika Agorelius, CloseUp PR.
Tel: +44 (0)7785 71 21 86
Shepherd Neame press contact:
Johnny Homer, Communications Executive
Tet: -44 (0)1795 542061
Oumph! sales contact:
Dave Smith, Head of UK Foodservice Sales UK at Oumph! and Food for Progress.
Tel: +44 (0)7768 695386.
Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.