Hövding CEO Fredrik Carling interviewed live on CNBC

Hövding CEO, Fredrik Carling, discusses the technology behind the world's first airbag for cyclists in an interview broadcast live on US Channel CNBC.

“For centuries we’ve understood that the best way to protect your head is by wearing something on your head. And here we come, challenging that old truth”, Frederik opens the interview with. Worn around the neck, Hövding uses multiple sensors to read cyclist's body movements and in an event of an accident fully inflates in 0.1 seconds protecting both the head and neck and provides eight times better shock absorption than a standard helmet.

Launched in 2012, the Swedish company turned the concept of the traditional cycle helmet on its head by using a compact collar-mounted airbag and in a few short years has made great progress, with over 35,000 units sold in Northern Europe to date. The technology behind this cutting-edge technology was borrowed from the widely used airbag technology in cars.

In his interview with CNBC, Fredrik continued: "Sensors read your body movement over 200 times a second and basically make a decision 200 times per second whether to inflate or not. Once it's certain that this cyclist is on his way to an accident the airbag comes out."

A recent Stanford University study of bicycle helmet design found that the Hövding cycling airbag is ‘near perfect’ in terms of protecting against head injuries caused by road cycling accidents. Stanford concluded that there is an eight-fold reduction in the risk of concussion with the Hövding airbag compared to traditional helmets.

The interview:

http://video.cnbc.com/gallery/?video=3000588024