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Hövding – the invisible cycle helmet – best by far in large helmet test!

Press Release   •   Jun 12, 2012 16:25 BST

Malmö, 11 June 2012

The Swedish insurance company Folksam has just published the results of a large test of cycle helmets performed during the spring. Folksam chose to test the 13 most popular helmets for adults using more rigorous tests than required by law. The test showed that Hövding was by far the best cycle helmet.

‘Hövding was more than three times as good as the best conventional cycle helmet’, says Helena Stigson, traffic researcher at Folksam.

All helmets were subjected to impact testing, one of the obligatory tests for CE marking of cycle helmets. But the impact test was carried out at higher velocity than for CE marking, 25 km/h, instead of the legally required 20 km/h.

By law, acceleration in the test dummy’s head is permitted to be measured at a maximum of 250G in the impact test (G = unit of measure of acceleration). Folksam’s test proved that it is entirely possible to design and construct a helmet that passes even more rigorous tests, as Hövding passed this test by a wide margin. The conventional helmets were measured at about 200G and up. At 65G, Hövding had the best test result by far.

‘We have always known that Hövding has incredibly effective shock absorption capacity. The helium gas protects like a thick air mattress around the head, so the blow is very soft and mild. It feels incredibly good that this has now been confirmed by a major insurance company’, says Anna Haupt, one of the founders of the Hövding company.

Hövding is a discreet collar that cyclists wear around the neck. The collar contains a folded airbag that is invisible until an accident happens. The airbag is designed like a hood that surrounds and protects the cyclist’s head. The trigger mechanism is controlled by sensors that register the abnormal movement of a cyclist when an accident occurs.

Hövding can be purchased on the company’s website at and selected design and fashion shops in Sweden, Norway and, in a couple of weeks, Denmark.

For more information and high-resolution pictures of Hövding, you are invited to visit:


For further information, please contact:

Terese Alstin, Hövding                                  Tel. +46 (0) 40-236868

Anna Haupt, Hövding                                     Tel. +46 (0) 40-236868