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Hövding – the invisible cycle helmet – hits the shops!

Press Release   •   Nov 10, 2011 07:00 GMT

“After seven years of development, it’s fantastic that we’re finally able to start selling Hövding in DesignTorget’s stores and on our website. The product is now CE labelled and we’re really proud to have produced protection for cyclists that saves their lives without wrecking their hair,” says Terese Alstin, one of Hövding’s inventors.

Based in Malmö in southern Sweden, Hövding, which won the world’s most prestigious design contest the Index:Award this autumn, has developed a completely new type of cycle helmet that doesn’t even go on your head. Instead it’s an understated collar that cyclists wear round their necks. The collar contains a folded up airbag that you’ll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the cyclist’s head when it’s triggered. The trigger mechanism is controlled by sensors which pick up the abnormal movements the cyclist makes in an accident.

From Friday 11 November Hövding will be available to buy via the company’s website and from DesignTorget’s stores in Sweden and Norway. The recommended retail price is SEK 3,998 including VAT.

The sales launch and Hövding’s world premiere will be celebrated with a fashion show in Stockholm’s Sergels Torg on Thursday 10 November from 7 to 7.15 p.m.

For further information and high resolution images and films of Hövding please visit:

For further information contact the company’s founders, inventors:

Terese Alstin, Hövding                  Phone +46 (0)40-236868

Anna Haupt, Hövding                     Phone +46 (0)40-236868