Press release -
Krusell acquire the brand Walk On Water.
Krusell International AB announces the recent acquisition of Walk On Water as a new brand in their portfolio. The international launch will take place at the IFA show in Berlin the 6th of September.
-As part of the Krusell Group’s continuing expansion, the acquisition of Walk On Water will lead to growth with our existing customers as well as openings into new channels, says Ulf Sandberg MD at Krusell.
Walk on Water appeals towards the street fashion audience with the latest from the ‘Street Fashion cat walk’.
- In today´s urban lifestyle the laptop and Ipad is as obvious to carry along as your wallet or smart phone. The bag or sleeve becomes part of your personality, says Peter Carlberger Brand Manager at Walk On Water.
Walk on Water matches your attitude whether you are basic black, business grey stripe or Rock ´n Roll Red type of guy, he ends.
Walk on Water products will be sold in APR’s and major retail chains worldwide, with the same infrastructure concerning manufacturing and distribution as the Krusell brand.
Topics
- Lifestyle, Fashion, Leisure
Categories
- laptop accessories
- laptop bags
- tablet sleeves
- walk on water
Krusell Group with 200 million SEK in turnover, and more than 500 employees around the globe is a
Swedish lifestyle-house in which several consumer electronic brands reside such as Krusell, Motörheadphönes and Walk On Water. After more than 20 years in the mobile phone industry, Krusell United is established as one of the leading companies in its niche. Besides cases for smart phones, we also sell, develop and manufacture laptop-, tablet cases and audio products. Moreover, Krusell
is a subcontractor to Sony, Samsung, Honda, Toyota and Nokia.
