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Meet the "Pioneers of Digital" - Like Minds Business Breakfast with Prof. Paul Springer

Press Release   •   Aug 23, 2013 13:46 BST

September 13th - Meet the "Pioneers of Digital" and learn their secrets. Breakfast with business author Professor Paul Springer. 08:30-10:00am at Telefonica Digital.

Our next business breakfast speaker is renowned business author Professor Paul Springer, co-author with Mel Carson of "Pioneers of Digital" , at the Telefónica Digital offices in London's Soho.

Professor Paul Springer is Head of Research and Postgraduate Development for the Faculty of Design Media & Management at Buckinghamshire New University, in the UK.

Springer’s research addresses brand-consumer relationships and new approaches to mass communications. He has written for Thames & Hudson and Berg Press on branding and advertising.

His bestselling book Ads to Icons, How Advertising Succeeds in a Multimedia Age, received commendations from, amongst others, the Orange Choice Review. He co-devised the international Advertising Masters program for Bucks and leads doctoral programs on advertising, branding and new media research.

Paul has advised the China Advertising Association, Beijing, and has been selected to present research to, amongst others, Havas Media (global), R/GA (New York and London), Sunrise Industries (Guangzhou) and Crocus and Reliz (both Moscow). Paul was also involved with various brand development projects for the London and Sochi Olympic and Paralympic games.


Please note you must book for each breakfast - at £35.00 (inc. VAT) as places are limited. There are priority places for Like Minds Club Members.

Please bring your tablets, smartphones and your laptops. We actively encourage Tweeting - please use the #LikeMinds hashtag and follow @wearelikeminds

Our Partners

The breakfasts are presented in association with online business magazine Fresh Business Thinking @freshbusiness and our venue partners Telefónica Digital @tefdigital Telefónica Digital was formed in September 2011 to seize new opportunities for Telefónica in the digital world. A short interview with each speaker is filmed by our partners DHP studios and the event will be blogged and posted in the Articles section of the site by the end of the week. A goody bag is available at the end of each breakfast for attendees.

Our Venue

The Like Minds Business Breakfasts are held at the stunning Telefónica Digital offices at 20 Air Street, London W1B 5AN.

The Format

We're delighted to be running the monthly Like Minds Business Breakfasts on or around the third Tuesday of the month, in partnership with Fresh Business Thinking, Telefónica Digital and a range of leading business book publishers. Sign up to our newsletter on the website to be kept informed of the speakers we're featuring each month. Priority for these breakfasts will be made for Like Minds Club Members and will be an intimate networking opportunity to meet fellow successful business owners at The Club daytime base at ME London, 336-337 The Strand WC2R 1HA. The format is informal networking from 8am over a breakfast of tea, coffee and pastries, before a brief talk at 8:30am, followed by a Q&A session. Guests are invited to stay for as long as they like afterwards - and don't forget your goody bag!


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Like Minds unites innovators, thinkers and doers together through its series of thought leadership events and co-working spaces.

We were founded in August 2009 amidst the boom of Social Media, where communication was drastically changing, and knowledge was overflowing – creating both the opportunity and the necessity for us to act and turn our ideas into reality. Our mission is to create a platform where participants can join fellow like minds in order to inspire one another and make those ideas happen, all on a level that is accessible both financially and structurally.

“Like Minds is an intellectual playground where thinkers, strategists, agents provocateurs, innovators, challengers and mavericks can open up, share ideas and be inspired in a warm, welcoming and world-wide environment. If you haven’t been, go. You’ll see the future there; most likely, yours. - Robert Bean, The Robert Bean Branding Company

Voted by The Guardian in their "Top Ten Global Ideas Festivals to attend"


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