Video -

Robert Bean - The 9 and 1/2 principles of branding

Robert Bean presents the 9 and 1/2 principles of branding. Presented at the Like Minds Ideas Festival on Innovation in Business, Exeter, May 2012.
License:
© All rights reserved
The Content may only be used by Mynewsdesk. It is thus not permissible for anyone else to download, copy, distribute or otherwise use the Content (other than for private use to the extent permitted by law).
File format:
.mp4
Length:
40:37

Topics

  • Corporate training

Categories

  • thought leadership
  • social media
  • likeminds
  • like minds
  • leading thinking
  • innovation
  • #likeminds
  • branding
  • robert bean

Regions

  • England

Contacts

Andrew Ellis

Press contact Founder Curation & Sponsorship 07860728483

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