Love Drinks Champions Health and Well-Being in The Hospitality Industry Through New Initiative

LONDON, UK – 24th October 2018 - Love Drinks announces the launch of LфVE WELL, a new initiative in collaboration with Healthy Hospo & MiBODY Outdoor Fitness to encourage those working in the Hospitality industry to live well.

LфVE WELL is a simple equation…

Love Drinks + living well = LфVE WELL

Love Drinks recognises that maintaining a healthy work-life balance in the hospitality industry is easier said than done, especially when working days can flow into working nights. LфVE WELL aims to drive awareness on the importance of health and well-being, both internally within the organisation, as well as externally to inspire partners to be healthy and happy too. Love Drinks believes that positive health encompasses emotional, mental and physical well-being. As a result, we have established initiatives, activities and flexible working arrangements. We aim to support employees as well as the wider affiliated community with outdoor fitness training via MiBODY, a team membership to Healthy Hospo, fitness challenges such as Tough Mudder and a wellness treat each month.

"For too long we have accepted that poor health, both mental and physical, was just part of the job in hospitality. Kirsty Loveday and the team at Love Drinks know that it doesn’t have to be this way, as a business they live and breathe a healthy ethos and, like Healthy Hospo, are totally committed to improving the health and wellness of their team and those they work with. I couldn’t be more excited to have Love Drinks as a partner to bring this unique wellness platform to the UK for the first-time collaboration, as we continue our mission to build a healthier, happier bar industry."

Tim Etherington-Judge, Healthy Hospo, Founder & Ambassador

"Being outside in nature has been proven to help both physical and mental well-being, and this is the foundation underpinning the driving force for setting up MiBODY and developing the Flipfit™ concept. This ultimately enables us to offer resistance training in many weather conditions across available parks and other outdoor venues in Surrey and parts of London. MiBODY believes that expert coaching and up-to-date fitness advice should come as standard. We are delighted to be working together with Love Drinks to bring this opportunity to the hard-working ladies and gentlemen of the Drinks trade."

Steve, MiBODY Fitness, Co- Founder and Director

LфVE WELL is an initiative that will see Love Drinks, Healthy Hospo and MiBODY educating aspects of health, fitness and well-being through monthly events and providing practical advice. We also aim to inform through weekly blogs on our LфVE WELL page on the love Drinks website to encourage open discussion within the industry. There are more exciting prospects for 2019 including charitable fundraising, monthly fitness events and regular health and well-being workshops.

"I firmly believe that energy breeds energy and you need barrels to run a business in such an exciting and fast paced environment like ours. But, you also need to keep yourself in check to make sure you’re not burning the candle at both ends. Maintaining a very physical lifestyle has been integral to my mental well-being. It has always been important for me to surround myself in a more natural environment - literally running free in the outdoors to relieve me of life’s daily stresses. My love of food and high-quality liquor has also contributed to my fitness obsession. Balancing things out nicely so I don’t tip the scales! Running your own business can be very demanding but I have been fortunate to shape my life to accommodate a healthy lifestyle. However, this is not as easy for people in certain roles within the hospitality industry. Therefore, I am placing a strong focus on supporting and educating our friends in the trade through Wellness Wednesdays, fitness classes, workshops and our partnership with the best in the business: Healthy Hospo & MiBODY Fitness."

Kirsty Loveday, Love Drinks CEO

• Industry monthly Love MiBODY outdoor fitness session will start on the 3rd Wednesday of every month starting in Clapham Common. Limited spaces available. 
• Love Drinks Healthy Hospo Wellness Wednesday workshops will start in January and repeat each quarter in 2019

To get involved with LфVE WELL and start prioritising your health and well-being, visit LфVE WELL today.

Notes to editors

About Healthy Hospo

Healthy Hospo exists to create a healthier, happier hospitality industry. Healthy Hospo is a not for profit social enterprise run by people who have spent decades working in the hospitality industry with the goal is to build a happier, healthier and more productive hospitality industry around the world. It’s a multi-faceted project with a number of elements designed as a holistic platform for hospitality professionals around the world.

Education through digital platforms and seminars/workshops. Events featuring practical workshops and talks on health and wellness. B2B working with employers and brands to improve the health of work places. For more information, visit https://healthyhospo.com. 

About Mibody

MiBODY is a unique health, fitness and well-being company that bring high quality outdoor fitness coaching to the public using practices from the world of High-Performance Sport, the Military and other well-being interventions like Pilates and yoga therapy. For more information, visit  https://mibody.me.uk/.