Thanks to a 23% increase in stand space for 2017, lunch! will host the biggest food-to-go showcase the UK has ever seen. 335 exhibitors have now booked all available stands for the much anticipated tenth anniversary show, which will take place at ExCeL London on 21-22 September.
The show sold out over two months in advance of doors opening, with strong exhibitor uptake from across the entire food-to-go sector. The final stands to be snapped up last week all went to new companies: Nibble Group, Big Boss Palm, Thai Delicious, Shibui Tea, and Deli Lites Ireland. They’ll be making their lunch! debut alongside twelve of lunch!’s founding exhibitors.
Notably, The British Sandwich Association (including Sandwich & Food to Go News and Café Culture magazine), Kavis, Teapigs, The Handmade Cake Company, and Tri-star Packaging, have graced every lunch! exhibitor list since its launch in 2008. Show regulars, who also exhibited that first year (and many since), include Salty Dog Brands, Biopac UK, James White Drinks, Natural Balance Foods, Nestlé UK, Plas Farm Frozen Desserts, and Chegworth Valley Juices.
“We’d like to say a big thank you to all our exhibitors, but particularly these founding exhibitors and our partners The British Sandwich Association, for their continuing support of lunch!” says group event director Chris Brazier.
“Right from the start, we wanted lunch! to be different. To really stand out from the event crowd, and to be a real buying experience that visitors – from the biggest food to go multiples to local cafés and coffee shops – all actually enjoyed coming to. Now, every year, we hear about lunch!’s fantastic buzz and unique atmosphere. It’s such an integral part of the show – and it just gets better with each show.”
“Ultimately though, it’s the latest innovations from our exhibitors that really keep the buyers coming back year after year. They love the vibrancy and relevance of lunch! and its fantastic choice of products, and our exhibitors love meeting senior buyers with smiles on their faces. It really is a winning combination,” he says.
Sandy Anderson, senior buyer – food at Elior, has attended the show since its launch at Old Billingsgate and is a big fan of its diverse range of cutting-edge exhibitors. He’s previously spoken at lunch! on the importance of innovative sourcing – outlining Elior’s strategy of engaging with small foodie businesses, run by young entrepreneurs, to source ‘quirky products that grab the attention of their guests’.
“lunch! goes from strength to strength, with more and more innovative start up and established companies displaying their fantastic products,” says Anderson. “It’s the ideal exhibition for buyers and developers to find new and exciting products to enhance their offers. I wouldn’t miss it!”
It’s a sentiment echoed by many of lunch!’s repeat customers. EAT.’s CEO Andrew Walker, for example, was also at the launch show (his first visit of many during his time at Pret A Manger). He’s called lunch! “the premier place for food retailers to get an insight into all the food innovation that is happening across the country”, and will be back again for 2017 as a Keynote speaker.
Subway, Greggs, Costa Coffee, Caffé Nero, Starbucks, M&S, Sainsbury’s, Co-op, Aramark, Compass, AMT Coffee, SSP UK, BaxterStorey, Booker Group, and Coffee Republic are just some of the other big names that were walking the aisles of lunch! 2008. They’ve been making an annual date with lunch! ever since.
335 exhibiting companies for 2017
Buyers looking to source the next wave of bestsellers will have more choice than ever for 2017. lunch!’s new venue will accommodate even more innovative exhibitors, more new food-to-go products – including food, drink, packaging, equipment and catering technology, an extended Start-up Zone featuring some of the industry’s newest suppliers, and two Keynote theatres.
The move to ExCeL has also enabled many exhibitors to opt for bigger stands to maximise their brand presence. These include Magrini, Adelie Foods, RAP, Nestlé Water, Rombouts Coffee, rexmartins, Karma Cola, The Alan Nuttall Partnership, Kavis, SFD, Food Attraction, Impress Sandwiches, Europastry, Natural Balance Foods, and KIND Snacks.
Lucozade Ribena Suntory, Fentimans, Raynor Foods, Bord Bia, Cawston Press, UCC Coffee UK & Ireland, Propercorn, Tyrells Crisps, Rational UK, Coveris, Florette UK & Ireland, The Food Doctor, Whitworths, Traybakes, Tideford Organic Foods, Country Choice, Rude Health, Karimix, Major International, Cornware UK, Honeybuns Bakery, Mr Lee’s Noodles, Pulsin’, Packnwood UK, Rebel Kitchen, and Vita Coco are just some of the other big name returning exhibitors.
New exhibitors also include Melitta Professional Coffee Solutions UK, Schur Star Systems, Caffia, The Protein Ice Cream Company, Zeo Drinks, The Real Olive Company, Tuk-Tuk Food & Drinks, Ninkee, Gunna Drinks, The Cool Confectionery Company, Spry Foods, Speciality Breads, The Mae Deli, Ugly Drinks, Battle Oats, Caffe Di Artisan, CanO Water, Zeus Packaging, and Pelican Rouge Coffee Solutions.
“2017 will be the first time we exhibit at lunch! and to be honest the thing that swayed it for us was the amazing things we heard about the exhibition from our own customers!” says Rebecca Smith, business development manager at Pelican Rouge Coffee Solutions.
“Not to attend would surely have been an opportunity missed. To us, lunch! brings together the most innovative and exciting companies in the industry and we can’t wait for September,” she says.
To see the complete exhibitor list, please visit www.lunchshow.co.uk/exhibitor-list-2017.
Free trade registration now open
lunch! will take place at the new venue of ExCeL London on 21-22 September 2017. For further information, and to register for a free trade ticket in advance, please visit www.lunchshow.co.uk and quote priority code LUN13 (direct link: https://registration.n200.com/survey/00mbvaueop7fj/register?actioncode=LUN13).
Media enquiries & press pass requests:
Please apply for press accreditation in advance via this link: https://registration.n200.com/survey/18tf2yue7tusi
Emma–Louise Jones, Head of PR
t: +44 (0)1273 645134
Grace Allwright, Group Marketing Manager
t: +44 (0)1273 645116
Chris Brazier, Group Event Director
t: +44 (0)1273 645123
Exhibitor enquiries to:
Nicola Cowles, Sales Manager
t: +44 (0)1273 645137
lunch! was shortlisted for Best UK Trade Show Exhibition over 2,000sqm by the Association of Event Organisers’ Excellence Awards 2016. It won Best Trade Show at the Exhibition News Awards in February 2014 (it was also shortlisted for Best Trade Show and Best Trade Show Marketing Campaign in 2015). lunch! won Best Marketing Campaign of the Year in 2012 and was named Best UK Trade Show Exhibition under 2,000sqm for two years running in 2010 and 2011 at the Association of Event Organisers’ Excellence Awards.
High res images are available on request:
Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough and Nailsworth. Diversified UK’s food portfolio includes lunch!; Casual Dining; Casual Dining Restaurant & Pub Awards; Commercial Kitchen; Natural Food Show at Natural & Organic Products Europe; Nordic Organic Food Fair in Malmö, Sweden (co–located with Natural Products Scandinavia); and Natural and Organic Awards. For more information, visit: www.divcom.co.uk.
Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face–to–face events, digital and print publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 850 staff, across eight divisions in seven countries. For more information, visit: www.divcom.com