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A first look at new beverage innovations set to hit the food-to-go market at lunch! 2014

Press release   •   Sep 02, 2014 12:29 BST

Tuesday 23rd September marks the return of the multi-award-winning lunch! trade show to the Business Design Centre in Islington, London.  With its focus on new innovations from across the food-to-go sector, this popular two-day event has garnered a loyal following among thousands of buyers from across the UK’s retailing, hospitality, snacking, convenience, and catering sectors.

The following is just a taste of some of the exciting new innovations – including beverages, food and drink packaging, foodservice equipment and technology solutions – being introduced at this year’s event.


INVO Coconut Water (stand U105) returns to lunch! this year for the true freshly-cracked coconut water experience.  INVO is the world's first coconut water to be cracked, bottled and HPPed all at source, keeping all the taste and nutrients that heat pasteurising usually removes.  New flavours launching at the show include INVO Coconut Water with tropical juice and INVO Coconut Water with green tea.

Jax Coco (stand U212) is a 100% pure, naturally isotonic coconut water drink sourced from coconuts in the Philippines and Hainan.  Made using a micro-filtering process to ensure a smooth taste, it is low in calories with just 18-24 per 100ml (compared to 48 cals per 100ml of orange juice).  New flavours – natural chocolate and banana – will be launching exclusively at lunch.

O-Me Good Juice Bar (stand IZ 15) is exhibiting its new healthy smoothies and raw vegetable juice with boosters and super boosters that help detox, burn off fat, and boost energy.  New green juices include Green Goddess (also known as the ultimate detox); Lean Green with Kale; and Veggie green.

The star of Matthew Algie’s lunch! offering this year (stand M110) is the new 2014 Winter Catalogue from its sister brand, Espresso Warehouse.  Containing a number of new seasonal drinks, visitors will be introduced to exciting flavour combinations including Caramel Crunch Cappuccino, Nutty Caramel Latte and Mulled Spiced Chai Latte, all of which can be personalised with tempting toppings and sauces.  For ethical consumers on the go, Matthew Algie is also launching its reusable KeepCup.

New exhibitor GrantCaffè – Dutch Artisan Coffee (stand U223) is launching its coffee brand on to the UK market at lunch!.  The range includes espresso blends, single origin espressos and exclusive single origin espressos.  They will also be showcasing GrantCaffè Premium Tea Leaves range and in-house produced, fully automated table-top bean-2-cup espresso machines, especially designed for smaller retailers.

teapigs (stand M530) is showcasing its new grab-and-go super power matcha green tea drinks that launched this summer.  A perfect healthy addition to chiller cabinets, each drink contains a full 1 gram serving of teapigs matcha, blended with fruit juice and natural spring water, all inside a 330ml Tetra Pak carton.

The Sassy Drinks Company Ltd (stand IZ-27) is launching its innovative new feisty soft drink Sass™ at lunch!.  Sass™ brings together apple, passion fruit, blood orange and grape juice, infused with chilli, cardamom, clove, ginger, juniper, liquorice and sarsaparilla.  Sass™ offers an uplifting spicy yet refreshing drink experience at any time of the day.

Rebel Kitchen (stand IZ-7) has recently launched a range of dairy-free mylks, available in six cheeky flavours (Choco, Banana, Orange Choc, Chocolate, Chai, and Matcha Green Tea).  The drinks are made with hydrating coconut milk blended with pure spring water and organic date nectar for sweetness.

Following successful launches in 2014 with Waitrose, Virgin Trains and Booths, first time exhibitor Brew Tea Company (stand A312) is launching its new ¼lb Loose Leaf Tea boxes and discussing how food to go operators can be better at adding value to the growing speciality tea category.

Tapping into consumer demand for healthier drinks, enhance drinks (stand IZ-01) is launching an innovative range of portable water enhancers.  They contain real fruit juice, are only one calorie per drink, and available in four flavours (Orange & Passion Fruit, Lemon & Lime, Strawberry & Kiwi, and Apple & Blackcurrant).  enhance comes in space efficient, shelf ready packs, which are designed to be easily located beside operators’ tills, helping drive additional impulse sales.

Balcony Tea is bringing a taste of the Mediterranean to lunch!, with its new range of artisan teas and herbal infusions (stand IZ-11).  Launched earlier this year, the company uses ethically sourced ingredients, such as Greek Mountain Tea, Wild Thyme, Olive Leaves, Lemon Balm, and Linden Flower, to form eight distinctive tea blends.  Available in boxes of 15 pyramids, which are fully bio-degradable, or loose tea pouches (50g).

Folkington’s Juices (stand M541) is launching a new variety into its existing stable of eight.  It’s called ‘Best of British Summer Berries’ and is made from a blend of juices from British grown raspberries, strawberries and blackcurrants.  Available in cases of 12 x 250ml glass bottles.

lunch! visitors will be among the first to experience the new 'naturalee' refreshing drink from Simplee Aloe drinks (stand IZ-23).  Made with real fruit juice and rich in vitamins, it is packed with goodness and is surprisingly tasty.

With the fruit and herbal tea market growing by 7.4% last year and health remaining a key consumer driver, Taylors of Harrogate’s fruit and herbal tea range, authenticated by the Royal Botanic Gardens, Kew, is a must stock for operators.  Visitors who stop by the tea urn (stand M140) will get to sample Taylors’ best-selling Sweet Rhubarb, winter-warming Spiced Apple and citrusy Lemongrass & Ginger.

Vita Coco Coconut Water (stand M322) has extended its core 330ml range with a Lemonade variant.  Vita Coco Lemonade (made from 100% natural coconut water mixed with fresh tasting lemon fruit puree) contains less sugar and has lower calories than other leading UK chilled still lemonades.  Their coconut water comes from young green coconuts and is full of naturally occurring potassium and essential electrolytes.

Radnor Hills (stand G16) is exhibiting its refreshing Heartsease Farm premium pressé range, which reflects the heritage of the farm in Mid-Wales and the company’s passion for great flavours.  The drinks – including its recently launched Fiery Ginger Beer – are made using only the best available ingredients from the countryside, blended with Heartsease Farm’s own spring water, to traditional British recipes.

eteaket Tea (stand A218) has introduced new packaging for its range of award winning loose leaf teas for retail, and added two new teas to its leaf tea bag range – Chilli Rooibos and Chilllaxin' Chamomile.  Tea cocktails, cold press tea, iced tea, tea beers and many more tea innovations will also be showcased at lunch!.

New exhibitor Sansu Drinks (stand IZ-19) is the first consumer brand outside Asia to launch a Yuzu fruit drink.  Yuzu is a rare supercitrus that carries hints of mandarin, lime and grapefruit, with unique floral undertones.  Yuzu has multiple times the Vitamin C of an orange and is packed with antioxidants.  Available in three distinct flavours: Yuzu & Blueberry, Yuzu & Strawberry and Yuzu & Pear.

First launched in 2013, the award winning CocoMojo (stand G21) has undertaken a re-launch with three unique flavours and a radical new look!  The CocoMojo drinks range combines the remarkable health benefits of coconut water, coconut milk, tropical fruits and botanical herbs.  Variants include CocoSoul; CocoPassion; and CocoPure – 100% pure coconut water made from young, green coconuts from Thailand.

JOOLS (stand U218a) is a new healthy green tea and super fruit drink with nutrient rich popping beads (jools).  All drinks are made in the EU, using the finest handpicked ingredients and are full of antioxidants and vitamins – with one bottle offering 100% RDA of 8 vitamins.  The jools nestled at the bottom of the bottle are packed full of flavour and explode in the mouth to release a taste sensation (less than 90 calories per bottle).

UCC Coffee UK & Ireland – the total coffee solution provider – is showcasing everything operators need to create a profitable coffee offer at lunch! (stand A407).  Its team of specialist baristas will be showing off market-leading machines from Eversys and Nuova Simonelli and brewing single origin coffee and blends from its THREESIXTY° range.

New healthy soft drinks brand Smug Drinks (stand IZ-03) is the brainchild of young Yorkshire entrepreneur Max Jones, who first came up with the concept while at university after realising the popularity of antioxidants and vitamins among students, plus a gap in the market.  The result is that each of Smug Drink’s four antioxidant packed variants has 100% RDA of three important B vitamins in every bottle.

Luscombe Organic Drinks (stand M327) has been making beautiful drinks since 1975.  Their drinks are crafted from quality ingredients, sourced direct from trusted growers.  This ensures that they get the best possible produce, grown to the highest standards.  New Passionate Ginger Beer is no exception and definitely worth putting to the test at lunch!.

Maynard House Orchards (stand M547), the award-winning Suffolk apple juice producer, teamed up with one of the best citrus fruit growers in Valencia, to launch Maynard House Orange and Clementine Juice earlier this year.  This smooth juice, which contains no pulp and no additives, is available in 200ml bottles.

10 Degrees C Ltd – Dr Martins Organic Green Coco Juice (stand M128) is naturally hydrating and the ideal beverage for sport, fitness and general wellbeing.  It is produced from 100% organically grown and certified coconuts (and only from young green coconuts).  New PET and Kids formats will be on show at lunch!.

Koyu Matcha Green Tea (stand U104) is bringing its potent, new matcha green tea lattes to the show.  Tipped as the next big healthy beverage trend, matcha boasts 137 times the antioxidants of regular green tea.  Already incredibly successful in Ireland, one of their customers sells 700 of these per week from one small café.

PIP Organic (stand M242) has recently launched a new range of Cold Pressed Organic juices, which are perfect for all of the family.  The new fresh 750ml bottle range addition includes cloudy apple juice, apple with cherry and fresh orange juice (made from 100% organic fruit).  PIP Organic Cold Pressed juices are using the latest HPP technology mitigating the need for pasteurisation and retaining an orchard fresh taste.

Are you planning to open a coffee shop?  Does your coffee shop or hotel need staff training on improving hot beverage service?  Do you need to find out the latest in coffee equipment and technology?  Find out the answers by visiting the Beverage Standards Association (BSA) at lunch! (stand A103).

lunch! 2014, taking place on 23-24 September at the Business Design Centre in Islington, London, will feature 300 exhibiting companies showcasing food and drink products, packaging, equipment and technology solutions.  Show features include the Working lunch! Keynote Theatre, Innovation Challenge Live, Innovation Challenge Showcase, and the British Smoothie Championships.

To register for a free trade pass, please visit and quote priority code PR (direct link:


Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager

Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes to lunch! via email to (please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).

t: +44 (0)1273 645134

Exhibitor enquiries to:
Chris Brazier, Group Event Manager
: +44 (0)1273 645123  e:



  • lunch! won Best Trade Show at the Exhibition News Awards in February 2014.
  • It was shortlisted for ‘Best UK Tradeshow Exhibition over 2,000sq.m’ and ‘‘Best Marketing Campaign of the Year’ by the Association of Event Organisers in its annual AEO Excellence Awards 2014.
  • lunch! won Best Marketing Campaign of the Year in 2012 and was named Best UK Trade Show Exhibition under 2,000sqm for two years running in 2010 and 2011 at the AEO Excellence Awards.

High res images are available on request.

Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos.  In addition to lunch!, Diversified UK’s portfolio includes Casual Dining; Natural Food Show at Natural & Organic Products Europe; Natural and Organic Awards; Nordic Organic Food Fair in Malmö, Sweden (co-located with Natural Products Scandinavia); camexpo; Natural Products magazine; Natural Beauty Yearbook; office*; Ocean Business (including Offshore Survey Conference & Ocean Careers); OceanBuzz; MARELEC Marine Electromagnetics conference (in Philadelphia, USA); SITS – The Service Desk & IT Support Show; ServiceDesk360; Euro Bus Expo; Coach and Bus Live; Best of Britain & Ireland; The Route One Operator Excellence Awards; The National Coach Tourism Awards; Route One magazine; and Coach Monthly. For more information, visit:

Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations.  Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management.  Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, India, Thailand and the United Kingdom.  For more information, visit:

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