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Sold out lunch! show prepares for its biggest ever edition

Press release   •   Sep 11, 2014 10:24 BST

lunch! – the UK’s premier trade event for the food-to-go market – has now sold out of all its available exhibition space at the three-floor Business Design Centre in London.  As thousands of buyers from across the UK’s retailing, hospitality, snacking, convenience, and catering sectors prepare to visit on 23-24 September, organiser Diversified Communications UK has confirmed that – with over 300 exhibiting companies – lunch! 2014 is its biggest edition yet.

As in previous years, the last few remaining stands were all booked by newcomers; including Coca-Cola Enterprises, Wine Innovations (creators of The Tulip single serve prefilled wine glass), Baxters Food Group, The source Naturals cold-pressed juices, and heat seal technology experts Soken Engineering.

Other new exhibitors set to make their lunch! debut include Cuisine Solutions Europe, Norseland, Barber's Farmhouse Cheesemakers, Butterfly Cup, Brew Tea Company, I am fresh! (Orchard House Foods), Whitworths – Healthier Snacking, Naanster and Stowies, Ten Acre, Duke of Delhi, Lovemore Free From Foods, UCD the Ancillaries Store, Proper Cornish, CocoMojo, Vittles Foods, Folkington's Juices, Metcalfe's skinny, Manitowoc Foodservice, Coveris, and Little Cherry.

Whilst returning exhibitors include Barclaycard, Mr Sherick’s Shakes, Magrini, Matthew Algie, Unox UK, Alan Nuttall, Sheep Print, Lick Frozen Yoghurt, Fairtrade Beverage Systems, Kavis, Northern Ireland Naturally, Pidy, Impress Sandwiches, Bagel Nash, Willie’s Cacao, Taylors of Harrogate, SHS Sales & Marketing, Proper Cornish, Shaken Udder Milkshakes, and Nestlé Professional Food.

New product previews from lunch! exhibitors are now available to view on the show’s website at:

Given the selection of products on offer – everything from fresh ingredients, coffee, cakes and pastries, savoury snacks and dips, to artisan breads, specialty cheeses, gourmet oils, preserves and sauces, juices, and smoothies, plus all the latest specialist equipment, packaging, disposables, and catering technology – it’s no surprise that the word that appears most often in lunch! testimonials is ‘innovation’.

“lunch! 2013 was a terrific event,” comments Marcel Khan, director of operations at Five Guys UK, who “highly recommends” the show after his visit last year.  “The common threads running through the amazing breadth of suppliers were innovation, passion and great taste!”

“I think lunch! is the premier place for food retailers to get an insight into all the food innovation that is happening across the country,” agrees frequent visitor Andrew Walker, former managing director of Pret A Manger.

It is this focus on innovation, which keeps everyone – from big name high street operators like Subway, M&S, Tesco, EAT., Pret, Costa, and Greggs to thousands of independent bakeries, delis, sandwich shops and coffee houses, returning year after year.

To register for a free trade pass to lunch!, taking place on 23-24 September at the Business Design Centre in London, please visit and quote priority code PR (direct link:


Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager

Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes to lunch! via email to (please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).

t: +44 (0)1273 645134

Exhibitor enquiries to:
Chris Brazier, Group Event Manager
t: +44 (0)1273 645123  e:



  • lunch! won Best Trade Show at the Exhibition News Awards in February 2014.
  • It was shortlisted for ‘Best UK Tradeshow Exhibition over 2,000sq.m’ and ‘‘Best Marketing Campaign of the Year’ by the Association of Event Organisers in its annual AEO Excellence Awards 2014.
  • lunch! won Best Marketing Campaign of the Year in 2012 and was named Best UK Trade Show Exhibition under 2,000sqm for two years running in 2010 and 2011 at the AEO Excellence Awards.

High res images are available on request.

Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos.  In addition to lunch!, Diversified UK’s portfolio includes Casual Dining; Natural Food Show at Natural & Organic Products Europe; Natural and Organic Awards; Nordic Organic Food Fair in Malmö, Sweden (co-located with Natural Products Scandinavia); camexpo; Natural Products magazine; Natural Beauty Yearbook; office*; Ocean Business (including Offshore Survey Conference & Ocean Careers); OceanBuzz; MARELEC Marine Electromagnetics conference (in Philadelphia, USA); SITS – The Service Desk & IT Support Show; ServiceDesk360; Euro Bus Expo; Coach and Bus Live; Best of Britain & Ireland; The Route One Operator Excellence Awards; The National Coach Tourism Awards; Route One magazine; and Coach Monthly. For more information, visit:

Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations.  Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management.  Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, India, Thailand and the United Kingdom.  For more information, visit:

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