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improved website access following re-design

Blog post   •   Jan 15, 2016 10:53 GMT

Moray Connected: how you used our website in 2015

A rise in smart-technology, a reduction in the use of desktops and a necessity for out-of-hours accessibility are just three of the main findings from research into how you used our website in 2015.

Using Google Analytics – a measuring tool which tells us how, when and why you visit us online – we’ve put together a set of infographics which provide an ‘at-a-glance’ look into our website usage over the last 12 months.

We launched a brand-new website in August 2015 with a bold, bright design and, importantly, it is responsive. This means that it is ‘mobile-friendly’ and adapts its design if you view it on a tablet or smartphone device, giving a better user experience.

We’ve also embarked on a content overhaul of the website, making it easier for you to access the information you’re looking for in less time and fewer ‘clicks’.

And it’s working; in 2015 we had over 200,000 more sessions to the website than in 2014, with more people year-on-year choosing to access it outwith our traditional working hours. It’s now more important than ever for us to provide information and online services so you can manage your council services at any time that suits. That’s what our Moray Connected project is all about and you can keep updated on its progress here.

Let us know your thoughts on our website and what you’d like to see in the future by filling out our online survey or by emailing our Moray Connected team.

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