Hurried Christmas Eve shopping looks to be a thing of the past as new research* reveals Brits intend to spend almost a quarter (22%)* of their Christmas budget in just one day this Black Friday (25 November).
Already the biggest shopping day of the year, it seems saving expectations are also high - Black Friday shoppers hope to save on average £370 by bagging discounted goods in store and online.
Men have a particularly keen eye for a bargain, looking to save up to £456 by bagging Black Friday deals, compared to the £300 that women hope to save.They will also travel further in the hunt for a great offer. Men confessed they will travel on average 17.3 miles to visit the shops on Black Friday, a full five miles further than women will venture.One in ten men even admitted they would journey more than 40 miles for the best buy.
The research, commissioned by Nectar ahead of revealing its exclusive offers on Nectar.com found it is also men who are planning to invest the most time hitting the high street. Men expect to spend an average of three hours on Black Friday trips, almost half an hour longer than women. The most devoted shoppers are 16-29 year olds; they intend to dedicate on average three hours 47 minutes to battling for bargains at the shops.
Commenting on the findings, Managing Director of Nectar, James Moir said: “In the past few years we’ve seen a monumental shift in the way people go about their Christmas shopping. Consumers are becoming increasingly determined to hold off on any planned purchases in the hope of getting a better deal on Black Friday.
“With Brits saying they’ll invest on average 2 hours 48 minutes of the day pounding the pavements, and one in twenty planning to travel over 50 miles, we want to help our customers avoid stress and hassle by offering an ‘all under one roof’ solution. Our cardholders will find Nectar.com is a one-stop destination for great deals with the brands they love this Black Friday.”
With the shopping frenzy set to stir the entire country come Black Friday, Londoners were revealed to be the biggest bargain hunters, hoping to save £489, followed closely by Manchester locals, who want to save £463. Lower expectations were found in Sheffield, where locals admit they expect to save just £290.
Katie Thompson, a copy writer from York is a deal hunter planning to make huge savings by doing all her Christmas shopping this Black Friday. She says: “I have a huge family, so whilst Christmas is always a really fun time, it also means I have a long list of presents to buy. I love Black Friday for helping me to bring those Christmas costs down.
“In the past I’ve spent around £1,000 on presents, but now I save at least half of that which is massive. It also means I get myself organised before December even begins so I can enjoy the festive season without the stress of last minute grabs for expensive gifts!”
On 25 November, Nectar cardholders will find Black Friday and Cyber Monday offers online with eBay, Debenhams, ASOS and Apple to name just a few. Cardholders should visit Nectar.com to take advantage of the offers.
*Independent research commissioned by Nectar from 28-31 October 2016 (Ginger Comms) of two thousand and five UK residents