Mail Newspapers strikes up sweet partnership with Nectar

Mail Newspapers, publisher of the Daily Mail and The Mail on Sunday, and Nectar have announced a new partnership, bringing together the UK’s largest loyalty scheme, with 19 million members, and the UK’s most popular news brand, illustrating Mail Newspaper’s long-term commitment to making its existing MyMail loyalty programme even bigger and better for members.

Set to launch this summer, the new partnership means Mail readers can earn Nectar points every time they buy the Daily Mail or The Mail on Sunday, through the existing MyMail loyalty scheme, replacing its own MyMail points currency.

“This is an exciting and significant partnership for everyone involved,” said Roland Agambar, Chief Marketing Officer, Mail Newspapers. “At the heart of the programme will be our members, who can now earn Nectar points, which, thanks to the coalition of leading brands, is the most attractive and accessible loyalty currency in the UK. Combining the reach and insight of Nectar and the Mail will help give us an even better understanding of our members to offer them the products, services and rewards that they want.”

Commenting on the announcement, James Moir, Nectar Managing Director; “In the highly competitive UK media market, rewards have an increasingly important role to play in both winning and retaining customers. This partnership is particularly important for Nectar as it takes the programme into the media sector for the first time, providing our members with yet another way to be rewarded for their everyday spend.”

Mail Newspapers started MyMail in 2010 and has since established it as the largest newspaper loyalty programme in the world - a success that has significantly contributed to Mail Newspapers’ market-leading circulation performance.

As Nectar’s first media partner, Mail Newspapers join the coalition of leading brands, including Sainsbury’s, eBay, BP and Virgin Trains. The announcement follows a number of recent developments at Nectar, including the Photobox partnership launch earlier this year, and the launch last year of a new app as it continues to improve its relevance for customers by offering more tailored rewards. This strategy is being led by James Moir, who became Nectar’s Managing Director towards the end of 2016.

MyMail customers’ existing points balances will be converted into Nectar points once they link their Nectar and MyMail accounts on MyMail.co.uk. Mirroring the current mechanics of the MyMail programme, customers will collect Nectar points when they purchase a Daily Mail newspaper by entering a unique code from the newspaper into their linked MyMail and Nectar accounts.