Meet the speaker - Henrik Olténg

Founder of the NOC Sweden, Henrik Olténg aims to make natural organic cosmetics grow as a category in the Swedish market. Ahead of his talk at Natural Products Scandinavia, Henrik talks about a few notable natural beauty trends to find at the show and why visitors should attend his session:  

What will you be covering in your seminar session this year?

I will be covering the market development for the NOC market, summing up what is going on in the Scandinavian and particularly Swedish market. In addition I’ll be introducing NOC Sweden and Organic Beauty Awards, speaking about how a trade organization and an award can contribute to growing the market.

Why should people attend your session?

Anybody with an interest in the business of natural organic beauty in Scandinavia, Sweden in particular, should be able to gain at least a few insights as to what is happening in the market – in retail, with brands and the general development.

Can you highlight a few natural beauty trends that visitors should make sure to source out at the show?

Personally I am looking forward to see new exciting brands that has ‘it’, the combination of aspects that has potential to become a successful brand. Being up-to-speed with trends or finding a factor that singles you out from the rest is obviously very important, but look also to other aspects of what makes a successful company and business; quality, efficiency, brand affinity and company structure to mention a few. 

Henrik Olténg will be speaking in the Natural Beauty Theatre at 1.15-2pm on Wednesday 14 November. To apply for a free trade ticket, please visit www.eventdata.co.uk/Forms/Default.aspx?FormRef=NPSB8Press.