Press release -
Holland & Barrett names its ‘Innovation Pitch’ shortlist
Leading health and wellness retailer, Holland & Barrett, have selected the exhibitors who will have the exclusive opportunity to present at its first ever Innovation Pitch session at this year’s Natural Products Scandinavia, which returns to MalmöMässan, Sweden on 14-15 November.
The seven exhibitors who have made the shortlist, including Creative Nature, Ginger Diamonds, Miraz Organic, True Gum, Puori and nucao & nupro and UpCircle, will compete for the chance to win a desirable listing with Holland & Barrett Sweden.
Each exhibitor will take to the stage at the Natural Products Talk Theatre (from 1.45pm on Thursday 15November) to deliver their ‘live innovation pitch’ to a line-up of H&B judges. With just five minutes to make an impression, every second counts.
The judging panel will be made up of Holland & Barrett Sweden’s senior buying team, including CEO Rikard Furusten and Sunniva Åhlstad, category manager. Exhibitors will also be looking to impress a theatre audience full of visiting buyers and retailers with their pitches, as their votes may help swing the judges’ decision.
“I’m looking forward to finding and exploring new, innovative and interesting products that can help people to easily choose a healthier lifestyle; preferably products that are unique in our field,” says category manager Sunniva Åhlstad.
She continues, “Natural Products Scandinavia is a great place to explore trends, meet colleagues in the business and create beneficial networks for Holland & Barrett.”
The ‘Innovation Pitch LIVE to Holland & Barrett’ shortlist is as follows:
- Creative Nature (product: Top-14 Allergen-Free, Organic Wholegrain Banana Bread Mix)
- Ginger Diamonds (product: Ginger Diamonds)
- Miraz Organic (product: P'URE Papayacare)
- True Gum (product: True Gum, 100% natural chewing gum)
- Puori (product: SB3 stick)
- Nucao & nupro (product: nupro protein shake)
- UpCircle (products: UpCircle skincare range)
The Innovation Pitch Live with Holland & Barrett is one of the most popular theatre sessions at Natural & Organic Products Europe show, which takes place annually in London. Due to its ongoing success, the format is being replicated at Natural Products Scandinavia and the Nordic Organic Food Fair – the Nordic region’s biggest trade shows for natural and organic – where it is expected to draw similar crowds to its UK counterpart.
Register for a free trade pass
Natural Products Scandinavia and the Nordic Organic Food Fair will return to Malmö, Sweden, on Wednesday and Thursday 14-15 November. For more information and to register for a free trade ticket, please visit www.naturalproductsscandinavia.com or www.nordicorganicfoodfair.com (direct link: www.eventdata.co.uk/Forms/Default.aspx?FormRef=NPSB8Visitor&TrackingCode=NPUK429).
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Topics
- Food, Drink
Notes:
Natural Products Scandinavia has been shortlisted for the Best Tradeshow Exhibition (UK & International) under 2,000sq.m Award at the UK’s Association of Event Organisers’ annual Excellence Awards. In May 2013, it won Best International Launch at the UK’s Exhibition News Awards in May 2013. In July 2013, it was named a finalist in the Best Trade Launch Show category at the UK’s Association of Event Organiser’s annual Excellence Awards.
Nordic Organic Food Fair has been shortlisted for the Best Tradeshow Exhibition (UK & International) under 2,000sq.m Award at the UK’s Association of Event Organisers’ annual Excellence Awards. In April 2014, it was named a finalist in the Best International Launch category at the UK’s Exhibition News Awards.
High resolution imagery is available upon request.
Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton and Nailsworth (Glos). Diversified UK’s portfolio includes Natural Products Scandinavia and Nordic Organic Food Fair in Malmö, Sweden; Natural & Organic Products Europe; camexpo; Natural Products magazine; Natural Beauty Yearbook; lunch!; Casual Dining; Ocean Business (including Offshore Survey Conference & Ocean Careers); MARELEC Marine Electromagnetics conference in Hamburg, Germany; office*; and SITS – The Service Desk & IT Support Show.
Diversified UK is part of Diversified Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.
