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Scandinavia’s biggest eco and organic trade shows preview hotly anticipated new features

Press release   •   Jul 04, 2019 15:19 BST

Organic Denmark pavilion at Nordic Organic Food Fair 2018

Eco Life Scandinavia and Nordic Organic Food Fair opens visitor registration for 2019

Visitor registration is now open for Eco Life Scandinavia and the Nordic Organic Food Fair, which marks the countdown to Scandinavia’s favourite sustainable business event.

Returning to MalmöMässan in Sweden on 13-14 November, thousands of Nordic retailers and buyers can start to plan their visit to the highly anticipated rebranded trade shows dedicated to the thriving organic, healthy, environmentally friendly and sustainable lifestyle sector.

Brilliant, diverse, impressive, phenomenal and fun – are just some of the words used to describe the previous edition, which welcomed 4,488 attendees (from 66 countries) – including senior retailers and buyers from Holland & Barrett, Life, Helsekost, Matas, Dansk Supermarket, IKEA, Coop Trading, Netto, Lidl, H&M, Magasin du Nord, Midsona and Total Produce.

This year’s compelling line-up will feature over 500 exhibitors, new international pavilions, fresh content (in three theatres), and new feature areas, including the Sustainability in Retail Forum – making the 2019 show an unmissable meeting place for the industry.

What’s in store?

With the news of ICA Sverige planning to launch over 50 new vegan products this year alone – the vegan trend shows no sign of slowing down. Reflecting this growth, the show’s new Vegan Zone will include innovations from a range of pioneering vegan companies, like Follow Your Heart, Upton’s Naturals, and Benevo Vegan Pet Food – to suit all areas of this rapidly growing lifestyle choice.

“The plant-based market is exploding in Europe, with Scandinavian countries leading the way. One in every five Swedes under the age of 30 identifies as either vegetarian or vegan, so we are thrilled to be highlighting our line of jackfruit, a whole food-based meat alternative, within the new Vegan Zone of Eco Life Scandinavia,” says Natalie Slater, marketing manager at Upton's Naturals (USA).

As well as vegan products, the number of free-from products in Sweden has increased by 20% (in 2017), therefore the show will also feature the best choice of free-from products from Trouw, Delicious and Sons, Primrose Kitchen, Landgarten, Topas – and more.

The Eco Life Scandinavia area will incorporate the best choice of eco-living brands on the market, including innovations from Hevea, Manuka Doctor, Bio4Life, Marcel’s Green Soap, Teapigs, The Cheeky Panda, The Protein Kitchen and Greenscents.

“Greenscents is delighted to be exhibiting at Eco Life Scandinavia – the most prestigious Nordic event for organic and natural products. Greenscents has many customers in the region and we are excited to present our certified organic, cruelty-free, vegan household and laundry range to a wider audience. Greenscents is the most ethical brand of cleaning and laundry products available in the UK. Our stylish packaging is made from sugar cane waste and is ‘I’m Green’ certified,” says Christina Hawkes, founder of Greenscents.

Over in Natural Health & Beauty Scandinavia, visitors can see and sample a wide selection of green, ethical, sustainable, cruelty-free, natural and organic beauty cosmetics, skincare and haircare, plus clean-label natural health VMS, sports nutrition, herbal medicines and more. See the latest products from Faith in Nature, Flow Cosmetics, Skin Chemist, Annabelle Minerals, Osimagneisum, Luonkos Finland, WISE Organic Skin Lab, and Sweden Eco.

Organic choices from around the world

Co-located with Eco Life Scandinavia, the Nordic Organic Food Fair will display an unprecedented number of organic suppliers, showcasing the best certified organic ingredients, fresh produce, and pre-packed products from around the world. Exhibitors already confirmed include Nøtteblanderen AS, Okami Bio, Rakawise, SDA Food, Goodio, Natessen, IDOrganics, Haco Ag, Global Organics, and English Tea Shop.

Buyers can also get a taste of what the world has to offer by visiting the show’s range of regional and international pavilions – including brands from Try Swedish, Food from Finland, Organic Denmark, South Korea, Estonia, and Italy – with many more yet to be confirmed.

And in the new Naked Drinks Scandinavia area, visitors can sample a sumptuous range of organic, natural, biodynamic, ethical, and vegan wines, beers, spirits and non-alcoholic alternatives from Greece, Spain, Sweden, Austria and Italy.

One of the show’s biggest selling points is its comprehensive array of new products, including future best-sellers and hundreds of new launches. The show’s ‘Innovation from Scandinavia’ zone will display the latest brands to hit the Scandinavian market – True Gum, Spices Chef, Pods of Beans, and Olivias Tryllesalve will be making their debut. The show’s Innovation Zone is also the place to discover new products launched in the last 12 months. Here visitors can also vote which one deserves to win in the show’s prestigious Natural & Organic Awards Scandinavia 2019.

Sustainability in Retail Forum

This year will see the launch of the Sustainability in Retail Forum. Taking place on the first day of the show, this conference is designed to help senior executives within leading retailers from across the Nordic region meet the ever-evolving challenges around sustainability. This crucial forum will bring together thought leaders and industry experts who’ll provide insights and real-life case studies on a variety of sustainability issues within the retail environment. For further details, please contact Dominic Roberjot on

Free registration is now open

“Visiting Eco Life Scandinavia and the Nordic Organic Food Fair is very inspiring. I knew already that there´s a lot of organic and certified products out there, but after visiting the fair I feel strongly that there are no limits to what can be produced. It’s possible to contribute to a better planet and do really good business, at the same time, which is good for man, animals and the environment,” says Cecilia Hornö Eriksen, quality development at Coop, Sweden.

Eco Life Scandinavia and the Nordic Organic Food Fair will return to Malmö, Sweden, on Wednesday and Thursday 13-14 November. For more information and to register for a free trade ticket, please visit or and use priority code PR123.

(direct link:


Media enquiries & press pass requests to:
Sharna Waid, PR Manager
t: +44 (0)1273 645144

Exhibitor enquiries to:
Melina Viking, Event Manger
t: +44 (0)1273 645141
Website: and


High resolution photographs and logos are available to download here:

Diversified Communications UK (Diversified UK) is a fast-growing trade event organiser and publisher based in Brighton, Peterborough, Nailsworth and London. Diversified UK’s natural and organic portfolio includes Eco Life Scandinavia in Malmö, Sweden; Nordic Organic Food Fair in Malmö, Sweden; Eco Living Iberia in Madrid, Spain (new for 2019); Organic Food Iberia in Madrid, Spain (new for 2019); Natural & Organic Products Europe; Natural and Organic Awards; Natural Products News; and For more information, visit:

Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 15 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit:

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