Nucleus unveils the future of video for Corinthia Hotel London

The innovative interactive video can be viewed on the 'Location' page of the Corinthia Hotel London preview website www.corinthialondon.com which, itself, provides a glimpse of the capital city’s most exciting new five star hotel to open in early 2011.

The video, titled ‘London in 5 Minutes’, explores all the sites of interest within a five minute stroll of the Corinthia Hotel London, a grand new luxury hotel perfectly positioned in Whitehall SW1, just footsteps from Trafalgar Square, The Embankment, Covent Garden and Westminster.

By creating a new level of immersive online experience, the Corinthia Hotel London preview website increases engagement with visitors and potential guests, offering a deeper level of brand interaction, while showcasing the hotel's location and surrounding attractions.

Nucleus and its exclusive partner, Clikthrough, evolved its existing technology to drive cutting-edge innovation for Corinthia Hotel London, implementing in-video hot-spotting, full API integration, an enquiry-based carousel, and fully externalized P3 panels. What does this mean? Put simply, this allows images within the video to be clicked, linked to supporting content and websites in real time and managed through the website’s content management system, allowing real time updates to supporting content in the videos to be implemented via the cms. Like the hotel itself, this new level of functionality and innovation breaks new ground and sets new standards for the hotel and travel industry.

Peter Matthews, Nucleus’ Managing Director, commented “In opening a 21st century version of the grand hotel, the Corinthia Hotel London naturally wanted its website to feature the very latest technology. Through this first implementation of immersive interactive video technology, developed through our exclusive association with Clikthrough, Nucleus is pleased to be able to showcase this incredible hotel’s commitment to innovation.”

Matthew Dixon, General Manager of Corinthia Hotel London said, “For our guests, the best of London will be within a five minute walk of this new world-class luxury hotel. And we hope Londoners, too, will come to regard Corinthia as being central London’s best place to meet and dine. Let me welcome you to www.corinthialondon.com to get a taste of this brand new experience”.