Riva is one of the Middle East’s major fashion retail brands, offering well priced clothing, footwear and accessories for women and kids, with stores throughout the region.
Owned by Armada Group, which was founded in 1973 by the Al Tahan family, the brand required a refresh to reflect the opening of a new European design studio and the changing fast fashion landscape. An expanded brand architecture was also required to span product packaging, retail environments, sale promotions and digital.
About Nucleus: A brand agency and a digital agency that combines brand strategy, design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:
Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences for a mobile digital world
Brand Asset Management – protecting brand names and managing digital assets
Current Nucleus clients include: Azerai, Azqore, Champneys, Crédit Agricole, Coronation Capital, Camping & Caravan Club, Indosuez Wealth Management, Inntravel, P&O Cruises, Rothschild and sQuid.